| 摘要: | 本研究目的旨在探討親子旅遊者旅遊動機與阻礙之影響因子與交互關係，以溫泉渡假會館親子旅遊經驗為實證案例。研究模式以Dann(1977)推拉力旅遊動機理論，透過遊客的推力動機來瞭解親子旅遊者前往溫泉會館旅遊的內在誘因，拉力動機來分析溫泉會館的吸引點，並結合Crawford(1991)休閒阻礙分析其阻礙因素。研究結果透過問卷調查與統計分析得知：親子旅遊者旅遊不是單方面受到本身的欲望與需求影響，且受到旅遊目的地吸引力影響，其中，親子旅遊者平均推力動機以「可以與家人培養感情、增進情誼」、「可以與家人創造共同回憶」為最高，拉力動機以「可以享受泡湯樂趣」、「可以欣賞周邊的自然景色」為最高，旅遊阻礙則以「擔心旅遊環境設備的衛生清潔」、「擔心缺乏專為幼兒設計之設施」為最高。同時，旅遊動機推力與拉力關係、旅遊阻礙皆達顯著且正向交互影響，因此需了解親子旅遊者的身心層面，強化旅遊參與動機正向因子，改善溫泉渡假會館的軟硬體設施，降低阻礙因素，才能使其提高親子旅遊者前往溫泉渡假會館旅遊的旅遊意願。
The purpose of this study was to examine the interact relationship on the family travelists’ travel motivation and the factors of travel constrauns, as well as to take the experiences about family travel in hot spring resorts for example. Based on Dann’s push-pull theory of motivation(1977), the paternity tourists’ inner incentives to the spring resorts were comprehended through push motivation, whereas pull motivation was applied to analyze the attractiveness, moreover, the factors of interferences on leisure constraints were discussed by Crawford(1991). According to a questionnaire survey and the data analysis, the findings of the study showed that travel was not merely a unilateral personal desire and demand, also, to the family travelists, the travel destinations played a significant role. Among them, the average factors of the push motivation were, ”they could build a relationship with their family” and the highest motivation was to ”have the same memories with their family; the factors of the pull motivation were “ the fun of enjoying bathing” and “the admiration of the surrounding natural scenery,” which was the highest. The highest affecting factors about travel constrauns were “worrying about the sanitary equipments in the tourism environments” and “worrying about the lacking of the facilities specifically designed for younger children.” Meanwhile, the relationships between push-pull on travel motivation and travel constrauns were on the significant and positive interaction, therefore, it would enhance the family travelists’ travel intention to the hot spring resort by understanding their physical and psychological aspects, reinforcing the positive factors on travel motivation, as well as improving the software and hardware facilities, and reducing the factors of travel constrauns. |
