本研究透過質性研究之深度訪談法分析民眾參與休閒活動之風險認知是否影響保險購買意願，期望透過此研究瞭解民眾對休閒活動之風險認知及保險購買類型，以便保險業者作為未來規劃專屬休閒活動之保單。根據13位受訪者之深度訪談，本研究歸納受訪者在休閒活動現況、休閒活動之風險認知、休閒活動之保險類型需求以及專屬休閒活動保單之購買意願四部分之主觀認知後提出研究發現與結論。本研究結果不僅提出了休閒活動與保險購買之關聯性外，更可提供保險實務在規劃保險相關商品時之參酌根據。 This research analyzes risk perception popular participation in leisure activities affect the insurance purchase willingness, in expectation that through this study to understand public perceptions of risk and insurance purchase type of leisure activities, so that the insurance industry as a future planning exclusive leisure activities through qualitative research depth interviews the insurance policy. According to the depth interviews with 13 respondents, the respondents in this research are summarized in the status of subjective cognitive leisure activities, the cognition of risk about leisure activities, the type of insurance necessary for leisure activities and recreational activities exclusive policy of willingness to buy four parts of the proposed study found and conclusions. The results of this research not only presents the relevance of leisure activities and the purchase willingness of insurance, but also can be provide as a good reserch foundation when in insurance products planning.
