藥品行銷之專案管理

CNU IR > Pharmacy and Science > Dept. of Pharmacy > Dissertations and Theses > Item 310902800/29298

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Title:	藥品行銷之專案管理 Project Management of Drugs Marketing
Authors:	林瑞宜
Contributors:	藥學系李得响
Keywords:	利害關係人業務銷售專案管理溝通人力資源 communication stakeholders business sales project management human resources
Date:	2014
Issue Date:	2015-10-26 20:31:13 (UTC+8)
Abstract:	在瞬息萬變及日趨微利的經營環境裏，企業在人才培育與運用將更趨靈活，為了達成各項任務及提高競爭力並與世界接軌，專案的工作模式，已經被企業廣泛的運用。美國商業週刊曾提到專案管理師，將成為未來企業界最搶手的管理人才。Fortune雜誌也曾經報導，專案管理將成為全球企業最主要的管理模式。為了降低營運風險，製藥業也已開始應用專案管理模式來執行內部的各項運作。因此，本研究將藥界藥品銷售之模式，應用專案管理的手法、歸納出一系列活動，以因應多變的藥界環境。本研究首先收集資料文獻，整合分析及個人所見聞與銷售經驗，導入專案管理模式五大流程，應用專案管理的十大知識領域，其中，有關藥品銷售尤重在利害關係人的分析、溝通及人力資源，整理出藥品行銷之專案管理之可行模式。期提供給製藥廠業務新鮮人在行銷業務之依據，以降低風險。 In order to reduce operational risk, the pharmaceutical industry had been using project management mode to perform various operations. Therefore, in the rapid changing pharmaceutical industry we used project management skill and summarized a series of activities to study the drug marketing. The study was focus on project management of drug marketing . The results were summarized by collecting data, cited material, personal experiences, and implementing the five processes of project management mode and ten project knowledge theories. Between these project managements we focuses on stakeholders management, communication management and human resources management. With the study results we propose some rules and hope that could be useful reference for pharmaceutical industry to market the drugs.
Relation:	網際網路公開：2019-07-24 ，學年度：102，67頁
Appears in Collections:	[Dept. of Pharmacy] Dissertations and Theses

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