隨著行動數位化的時代來臨，傳統的旅遊模式已經無法適應現代消費者對旅遊的需求，因此，觀光結合科技的智慧旅遊已是全球觀光旅遊業的發展趨勢。再加上智慧型導覽設備的發展與普及，使得行動化導覽系統漸漸成為觀光導覽的主流。面對國際觀光之趨勢與挑戰，如何利用臺灣的行動通訊及網際網路的優勢來推動整體國家觀光發展，將是未來觀光產業的重要課題。而溫泉旅遊可謂是一種休閒養生觀光旅遊，尤其是臺東縣得天獨厚的好條件，不但溫泉資源豐富，更全臺最多樣的原住民文化。本研究目的為運用行動載具導覽方式讓遊客在臺東縣溫泉區鄉鎮原住民部落休閒遊憩時，能夠隨時取得相關旅遊資訊，冀求使旅客熟稔在地文化與特色，提升當地觀光發展。本研究以臺東縣溫泉區為主軸，首先探討臺灣將QR Code應用於觀光導覽的概況，接著運用QR Code建立一套行動化多語系（中、簡中、英、日）語音導覽系統後端資料庫，並選出28處具代表性的景點，輸出臺東縣溫泉區行動導覽地圖。藉由導覽與數位科技結合，讓國內外遊客可以在無導覽員的帶領與說明下，可藉由行動化導覽，自由選取觀光路線達到適時適地，以及個人化的觀光導覽服務。 With the modern age of advance digital technology, the traditional method of tourist guide no longer met the demand of consumers within the tourism industry. Thus, the usage of technology to replace tourist guide in smart travel has developed into the current trends in tourism across the globe. In addition, the development and popularity of facilities in the intelligent tour-guide lead to mobile audio tourism system gradually become the mainstream of tourism guide. The important issue for tourist industry is how to apply the advantage of Taiwanese mobile communication and internet to promote the tourist development for the nation. Hot spring is a way of leisure and wellbeing in tourism, especially in Taitung County. This area is rich in hot spring resources, as well as numerous aboriginal cultures. The aim of this study is to utilize the mobile audio guide system for tourists in hot spring district of the aboriginal area in Taitung, so that they can obtain and have access to the information for the place they are visiting. This can promote the local tourism development and familiarize the tourists with the unique local culture.The theme for this study is the hot spring district in Taitung. Firstly, the overview of QR code applied on the tourism in Taiwan is analyzed. This is followed by establishing a multi-language (traditional Chinese, simplified Chinese, English, Japanese) mobile audio guide system through QR code. Twenty eight sites which represent the landmark of Taitung were extracted from the mobile tour guide map of Taitung hot spring district. Through the method of replacing tour guide with technology, foreign and local tourists can freely select the desired mobile tour guide with personalized service at the absence of the tour guide.
