| 摘要: | 傳統探討旅遊次數的相關文獻，大多以時間序列模型，分析總體經濟面因素如國民所得、國民生產毛額等之影響效果，較少分析家庭或個人的旅遊選擇行為。在國內文獻部分，過去相關研究雖然曾經由個體層面進行探討，該研究採用之bivariate probit模型僅能探討過去一段時間有無進行旅遊行為，無法考量家戶實際的旅遊次數。
本研究使用台灣地區社會變遷基本調查計畫第五期第三次之資料為實證樣本，以計數模型分析為研究方法，分別建構家戶國內與國外旅遊需求模型，探討家庭社會經濟屬性對旅遊頻率之影響效果，所考量之解釋變數家庭結構生命週期、家戶所得、工作狀況、教育程度、健康狀況等。
本研究實證結果發現，「教育程度」越高者對於國內外旅遊頻率有顯著影響；「工作狀況」已退休者對於國內外旅遊頻率有顯著影響；「個人每月平均月收入」收入越高者對於國內外旅遊頻率有顯著影響；「健康狀況」尚可與良好者，對於國內外旅遊頻率有顯著影響；「如何安排國內與國外旅遊行程」，自由行、半自助旅行、自助旅行者，對於國內外旅遊頻率有顯著影響；國外旅遊頻率越高之家戶，則國內旅遊頻率亦越高。
Traditional number of tourism-related literature, most of the time series model to analyze the overall economic side factors such as the impact of national income, gross national production effects, such as less analyze family or personal travel choice behavior. In the domestic literature section, although past studies have been conducted to explore the individual level, bivariate probit model adopted in this study over a period of time can only investigate whether the tourism behavior of households unable to consider the actual travel times.In this study, Taiwan Social Change Survey Program fifth third, followed by data for the empirical samples to count the model analysis methods were constructed household domestic and foreign tourism demand model to investigate the family socioeconomic attributes for tourism the effect of frequency of impact, consider the interpretation of the life cycle of family structure variables, household income, work status, level of education, health, and so on.The empirical results of this study found that "educated" by the higher frequency for domestic and international travel have significant influence; "working conditions" has been retired for domestic and international travel frequency has significant influence; "individual average monthly income per month," The higher the income for domestic and international tourism frequencies have significant influence; "state of health" is acceptable and a good person, for domestic and international travel frequency has significant influence; "how to arrange domestic and foreign travel," free, half backpacking, backpackers, for domestic and international tourism frequencies have significant influence; foreign travel frequency, the higher the household, the domestic tourism is also higher frequencies. |
