本研究旨在瞭解高職學生的綠色消費行為，採用問卷調查法，以編制「高職生綠色消費問卷」包含，基本資料、綠色消費知識、綠色消費態度及綠色消費行為，作為研究工具。研究對象為雲林縣高職學生，研究方法採取分層比率隨機抽樣法進行抽樣調查，本研究發出460份問卷，回收有效問卷412份，有效問卷回收率為89.5%。研究樣本使用IBM SPSS Statistics 21進行描述性統計分析、獨立樣本T檢定、單因子變異數分析、皮爾遜積差相關等統計方法，進行資料處理分析得到以下結果：一、高職生綠色消費知識上為中等程度，平均答對率為72.3%，以重複使用最高，拒絕使用最低；並與性別、年級及綠色消費主要資訊來源等三變項，具有顯著差異性。二、高職生綠色消費態度上，平均數為4.09，以資源回收最高，減量最低；並與年級一變項，具有顯著差異性。三、高職生綠色消費行為上：平均數為3.48，以資源回收最高，拒絕使用最低；並與綠色消費主要資訊來源一變項，具有顯著差異性。四、綠色消費知識對綠色消費態度具有顯著正相關，綠色消費態度與對綠色消費行為具有顯著正相關，綠色消費知識對綠色消費行為具有顯著正相關。最後依據研究結果加以討論，並提供具體建議以作為相關單位及未來研究者之參考。 The purpose of this study was to understand the green consumption behavior on Yunlin County vocational students. An investigation on the present situation of Yunlin county vocational students by adopting stratified random sampling. Four hundred and twelve questionnaires were returned (89.5%). The collected data were analyzed by IBM SPSS Statistics 21 descriptive statistical analysis, independent sample T test, one-way analysis of variance, Pearson product moment correlation and other statistical methods. The conclusions were given below.First, the vocational students presented a moderate cognition of green consumption with 73percent correction. The highest percentage was reuse and the lowest one is refuse. The gender, grade and information resource of green consumption demonstrated significant differences for green consumption cognition.Second, the green consumption attitude based on 5-point Likert scale was 4.09. The highest point was reuse and the lowest point was refuse. The grade was significant different from green consumption attitude.Third, the green consumption behavior based on5-point Likert scale was 3.48. The highest point was reuse and the lowest point was refuse. The information resource of green consumption significant different from green consumption behavior.Fourth, among the green consumption cognition, attitudes, and behavior, any two of them showed a positive correlation.
