Chia Nan University of Pharmacy & Science Institutional Repository:Item 310902800/27959
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 18076/20274 (89%)
造访人次 : 5253855      在线人数 : 1030
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://ir.cnu.edu.tw/handle/310902800/27959


    標題: What drives purchase intention in the context of online content services? The moderating role of ethical self-efficacy for online piracy
    作者: Wang, Yi-Shun
    Yeh, Ching-Hsuan
    Liao, Yi-Wen
    貢獻者: 資訊管理系
    關鍵字: Online Content Services
    Perceived Value
    Value-Based Adoption Model
    Purchase Intention
    Ethical Self-Efficacy For Online Piracy
    日期: 2013-02
    上傳時間: 2014-05-26 10:50:41 (UTC+8)
    出版者: Elsevier Sci Ltd
    摘要: With the proliferation of online content service industry, understanding the factors affecting consumer intention to purchase online content services has become an important issue for academics and practitioners. While previous research has suggested that consumers' perceived value and moral judgment are two main factors influencing behavioral intention to purchase online content services, few studies have explored what drives perceived value and if customers' ethical self-efficacy will moderate the effect of perceived value on purchase intention. Thus, based on the value-based adoption model and previous literature, this study explores the antecedents of perceived value and the moderating effect of ethical self-efficacy for online piracy (ESEOP) on the relationship between perceived value and purchase intention in the context of online content services. Data collected from 124 respondents in Taiwan are tested against the research model using the partial least squares (PLS) approach. The results indicate that perceived enjoyment, perceived usefulness, perceived fee, and ESEOP have a significant influence on perceived value and that ESEOP can enhance the positive effect of perceived value on purchase intention. The findings of this study provide several important theoretical and practical implications for consumer online content purchase behaviors. (C) 2012 Elsevier Ltd. All rights reserved.
    關聯: International Journal of Information Management, v.33 n.1, pp.199-208
    显示于类别:[資訊管理系] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML1783检视/开启


    在CNU IR中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈