Exploring the cross-level impact of market orientation on nursing innovation in hospitals

doi:10.1097/HMR.0b013e31824b1c84

CNU IR > College of Smart Living > Dept. of Hospital and Health (including master's program) > Periodical Articles > Item 310902800/27845

Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/27845

Title:	Exploring the cross-level impact of market orientation on nursing innovation in hospitals
Authors:	Weng, Rhay-Hung Huang, Ching-Yuan Lin, Tzu-En
Contributors:	醫務管理系
Keywords:	Health Care Innovation Hospital Innovation Hospital Nurse Market Orientation Nursing Innovation
Date:	2013-04
Issue Date:	2014-05-26 10:46:00 (UTC+8)
Publisher:	Lippincott Williams & Wilkins
Abstract:	Background: Recently, many hospitals have been enthusiastically encouraging nurses to pursue nursing innovation to improve health care quality and increase nursing productivity by proposing innovative training methods, products, services, care skills, and care methods.Purposes: This study tried to explore the cross-level impact of market orientation on nursing innovation.Methodology: In our study, 3 to 7 nurses and 1 manager were selected from each nursing team to act as respondents. The questionnaire survey began after the managers of each nursing team and the nurses had been anonymously coded and paired up in Taiwan in 2009-2010. A total of 808 valid questionnaires were collected, including 172 valid teams. Hierarchical linear modeling was used for the analysis.Findings: Nursing innovation is the sum of knowledge creation, innovation behavior, and innovation diffusion displayed by the nurses during nursing care. The level of knowledge creation, as perceived by the nurses, was the highest, whereas the level of innovation diffusion was the lowest. Results of hierarchical linear modeling showed that only competitor orientation yielded a significant positive influence on knowledge creation, innovation behavior, or innovation diffusion. The (r) over cap values were 0.53, 0.49, and 0.61, respectively. Customer orientation and interfunctional coordination did not have significant effects on nursing innovation.Practice Implications: Hospital nurses exhibited better performance in knowledge creation than in innovation behavior and diffusion. Only competitor orientation had a significantly positive and cross-level influence on nursing innovation. However, competitor orientation was observed to be the lowest dimension of market orientation, which indicates that this factor should be the focus when improving nursing innovations in the future. Therefore, managers should continually understand the strategies, advantages, and methods of their competitors.
Relation:	Health Care Management Review, v.38 n.2, pp.125-136
Appears in Collections:	[Dept. of Hospital and Health (including master's program)] Periodical Articles

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	1690	View/Open

Loading...