| 摘要: | 研究背景與目的：現今社會型態的改變，人們生活品質提升，逐漸重視自身「健康」，開始向外尋求能促進身心健康的環境。若台灣醫療產業能提供一個好的環境，不僅可以提升國家競爭優勢外，還能帶動周邊產業及國內經濟。本研究以Porter (1990 )之鑽石模型為基礎，探討台灣觀光醫療產業的競爭優勢，改善不足之條件，來維持與提升我國在國際上之競爭力。研究方法：本研究運用文獻分析法及專家問卷調查法，找出影響我國觀光醫療發展的關鍵因素，分析出目前台灣醫療產業競爭之優劣情況。研究結果與結論：一、我國現階段具有華語優勢；二、觀光醫療專業外語解說員缺乏；三、尚未有一套完整的觀光醫療服務標準流程， 四、我國醫療項目除了行政院所推的五大項目外，也可提供健檢與醫學美容來進行醫療服務。五、台灣醫療產業與其他相關產業的策略合作未見成效；六、政府未全力支持與放寬政策；七、自由經濟區的建立，期望能促進台灣觀光醫療之發展。建議：依據研究結果與結論，提供觀光醫療產業及相關產業、政府及未來後續研究者之策略與未來發展的方向。
Background and purpose: The Social pattern changes, the quality of people’s life also improved, people take more attention on their own "health". Therefore, people are starting looking a new way to promote physical and mental health. If Taiwan medical service industry can provide a good environment, which not only can enhance national competitive advantage, but also drive around the industry and the domestic economy. In this study, Porter (1990) Based on the Porter's diamond model explore the competitive advantage of Taiwan's medical tourism industry to improve the deficiencies in the conditions to maintain and enhance our competitiveness in the international arena.Methods: This study combines qualitative and quantitative methods, and using literature analysis and expert questionnaire to identify important factors that affect the development of tourism in our country medical analysis of the current competitive strengths and weaknesses of Taiwan's medical industry.Result and Conclusion: According to the study, we find out there are seven issues. First, we have the ability of speaking Chinese in our country. Second. The professional explainers with ability of language in Tourism Medical industry are shortage. Third, In Taiwan, we still lack of full and normal service process in Tourism Medical. Forth, our government had been popularizing five medical plans. Except these five plans, there are also included physical examination and cosmetic surgery plans. Fifth, the result of medical industry cooperate with other related industry does not effectively. Sixth, our government should be much support instead of restricting. Seventh, we expect more special economic zones to promote the development of medical tourism in Taiwan. Suggestions: According to the research, we can provide more studies to tourism medical industry, related industry, government and other researchers for further stragety. |
