Chia Nan University of Pharmacy & Science Institutional Repository:Item 310902800/26947
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 18074/20272 (89%)
造访人次 : 4293591      在线人数 : 1843
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://ir.cnu.edu.tw/handle/310902800/26947


    標題: Investigating the Influence of the Landscape Preference of Blogs, User Satisfactory and Behavioral Intention
    作者: Liao, Yi-Wen
    Wang, Yi-Shun
    Tang, Tzung-I
    Tian, Yi-Wen
    貢獻者: 資訊管理系
    關鍵字: landscape preference
    blog
    satisfaction
    continued intention
    complaint
    日期: 2011-04
    上傳時間: 2013-09-28 16:25:19 (UTC+8)
    出版者: IEEE-Xplore
    摘要: Blogs are a new type of media that have recently become popular users on the World Wide Web and have influence throughout society. Developing an explanatory theoretical model of website usability is pivotal for understanding usable website design. Such a model would explain and help predict the effects of website usability on online purchases, but few studies have been devoted to such model development. As an exploratory effort, we adopted and extended Kaplan’s landscape preference
    model by including factors of legibility, coherence, variety, and mystery, and examined their effect on cognitive and affective appraisals and their impact on behavioral intention, including word-of-mouth, continued intention, and complaint. A field survey with 280 online customers of websites was conducted to validate the research model. Our findings demonstrated that the proposed model explained a large amount of the variance of behavioral intention. Key implications for theory and practice are discussed. This study contributes to a theoretical understanding of the factors as landscape preference that affect the usage intention of blogs. Practically this study results provide blog service providers useful strategic insights and service guideline to enhance user's intention of blogs.
    關聯: 2011 Eighth International Conference on Information Technology: New Generations
    显示于类别:[資訊管理系] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML1862检视/开启


    在CNU IR中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈