無線網路快速發展令其相關周邊技術不斷進步與更新，加上服務內容亦趨多樣化，使得國人對網路依賴更加深切，於是行動網路應用的概念日漸茁壯，可供行動上網的裝置也愈來愈受歡迎。各類行動裝置中，以手持式行動裝置(以下簡稱智慧型手機)發展最為快速。智慧型手機中搭載的應用軟體，以行動條碼(Quick Response Code，QR Code) 可供資訊快速瀏覽，文字語音與圖像數位化，資料庫快速更新等為基礎的觀光導覽功能最受到當前觀光產業發展之重視，為目前觀光地區亟欲推動之行動導覽的重要一環。本研究以屏東縣牡丹鄉旭海溫泉為例，運用行動條碼建立當地之行動觀光導覽地圖，藉由手機的照相功能感測來擷取特定之行動條碼，使當地的觀光多媒體旅遊資訊活躍於手機螢幕上，讓遊客立即得知當地的景點之相關地理位置與其導覽，完整掌握當地的文化背景、特色特產、民俗甚至最新活動等資訊，有益提升當地旅遊價值與遊客意願。 With rapid development of wireless network technology, some devices that provide wireless network become more and more popular. Handheld mobile devices (smartphones) are the most rapid development, such as the iPhone, HTC, etc. The application software in smart phones that based on Quick Mark barcode is becoming the major concern for the tourism industry. A Case of Mudan Township Pingtung County that investigated more than thirty spots of Quick mark barcode to establish Tourist Map. Through the mobile phone camera to screen Quick mark barcode visitors are able to know the relevant location information, full access of local cultural background and produces and customs. As a result , this research will be able enhance the value for travel and willingness to revisit the destinations.
