應用條件評估法評估台南市一級古蹟之遊憩效益

CNU IR > Chna Nan Annual Bulletin > Vol.38 (2012) > Item 310902800/26854

Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/26854

Title:	應用條件評估法評估台南市一級古蹟之遊憩效益 Valuing Recreational Benefits of Tainan First-Grade Historical Sites with Contingent Valuation Method
Authors:	董志明郭孟軒陳佳欣黃戊田
Contributors:	嘉南藥理科技大學休閒保健管理系嘉南藥理科技大學休閒事業管理研究所
Keywords:	古蹟遊憩效益願付價格條件評估法 Historical Sites Recreation Benefit Willingness to Pay Contingent Valuation Method
Date:	2012-12
Issue Date:	2013-08-14 10:42:43 (UTC+8)
Abstract:	台南市為全台歷史最悠久的城市，保存最多老街、歷史特色建築與環境，是最具歷史價值的都市，為探討台南市一級古蹟的遊憩效益，本研究以「條件評估法」(Contingent Valuation Method，CVM)模擬假設性市場，以支付卡法為誘導支付工具，以問卷方式對於台南市一級古蹟的遊客進行調查。調查結果經由T 檢定、單因子變異數分析(One-way ANOVA)及Scheffe 事後檢定分析遊客的人口統計變量對古蹟保存願付價格(選擇價格、存在價格及遺贈價格)是否存在顯著差異，並進一步應用計量經濟的方法推估願付價格的出價函數，進而推估台南市一級古蹟的遊憩效益。研究結果顯示，遊客選擇價值的願付價格約為132.1(元/年/人)，存在價値的願付價格約為138.7(元/年/人)，遺贈價值的願付價格約為146.6(元/年/人)，三種願付價格以遺贈價值的願付價格為最高，選擇價值的願付價格為最低。在遊憩效益的評估上，台南市一級古蹟旅遊所帶來的年總遊憩效益約為10 億4 千萬元。 In this study, contingent valuation method was used to explore the factors influencing the willingness to pay (WTP) to Tainan first-grade historical sites. The payment card was chosen as elicitation format. The questionnaires for analysis were collected by sampling the visitors in Tainan first-grade historical sites. The data of questionnaires investigation was analyzed using methodology of independent means T-test and one-way ANOVA. The above methodology was applied to test the differences in the values of WTP of Tainan first-grade historical sites according to visitor’s identity. The recreation benefit of Tainan first-grade historical sites was also estimated by WTP function. The values of WTP of Tainan first-grade historical sites were also calculated as follows: choice value was NT$ 132.1 per-year per-person, existence value was NT$ 138.7 per-year per-person, and bequest value was NT$ 146.6 per-year per-person. Bequest value was the highest, and choice value was the lowest. The total recreation benefits of Tainan first-grade historical sites were about NT$ 1.04 billion per year.
Relation:	嘉南學報(人文類) 38期：p.457-468
Appears in Collections:	[Chna Nan Annual Bulletin] Vol.38 (2012) [Dept. of Recreation and Health-Care Management] Periodical Articles

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