An Investigation of the Internal Marketing Practices of International Tourism Hotels for Elderly Service

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Title:	An Investigation of the Internal Marketing Practices of International Tourism Hotels for Elderly Service
Authors:	Lee, Chung-Chieh Chen, Chih-Jen
Contributors:	老人服務事業管理系
Keywords:	Internal Marketing
Date:	2011-01
Issue Date:	2013-06-26 11:36:54 (UTC+8)
Abstract:	The main objective of the internal marketing practices of international tourism hotels is to meet the desires and needs of guests. This study seeks to illuminate the customer-specific internal marketing activities of hotels designed to improve service to the elderly tourists. The elderly tourist in this research is identified as a person who is at least 65 years old and who travels for leisure. This research also seeks to determine the extent to which hotels hire, train, and motivate staff to adopt marketing practices that would appeal to elderly tourists.
Relation:	International Journal of Management and Technology 1(1), pp.73-76
Appears in Collections:	[Dept. of Senior Service and Health Management] Periodical Articles

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