English  |  正體中文  |  简体中文  |  Items with full text/Total items : 17760/20057 (89%)
Visitors : 7982521      Online Users : 514
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/26299

    標題: 以計畫行為理論探討溫泉區遊客生態旅遊行為之研究-以關子嶺溫泉區為例
    Rresearch on the behavior of Ecotourism of Hot Spring Area tourist by the Theory of Planed Behavior -Take the Guanziling Hot Spring Area as the example
    作者: 康世鑫
    貢獻者: 溫泉產業研究所
    關鍵字: 行為意向
    Hot Spring
    Sustainable Development
    日期: 2012
    上傳時間: 2013-03-14 11:38:41 (UTC+8)
    摘要: 關子嶺溫泉節由健行活動揭開序幕,台灣到處有温泉,人人愛泡溫泉,溫泉泡湯養生已成為熱門的休閒活動了。
    Hot Spring Festival of Guanziling starts with the hiking activities. Taiwan is a place with Hot Springs everywhere and everyone loves to take Hot Spring;therefore, taking Hot Spring to preserve health has become a popular leisure activity.
    In this study, Theory of Planed Behavior is used to explore the intention of the tourists in Guanziling Hot Spring Area on their Ecotourism Behavior and to construct their behavior patterns in order to confirm the impact of various dimensions of Ecotourism and the influencing degree of Behavioral Intention.
    The object of study is the largest Guanziling Hot Spring in the south of Taiwan. The data was collected through a questionnaire survey. There are 430 questionnaires distributed and 405 are valid samples.
    The recovered data is analyzed by SPSS18.0 software package.The results are as follows:Tourists chose to drive their own cars to stay two days one night and they spent mostly $1,001 ~ 3,000.The purpose of their trip is mainly for tourism. Behavioral Attitude, Behavioral Norms and Perceived Behavioral Control are factors directly infiuencing Behavioral Intentions and Perceived Behavioral Control beliefs have a great impact on Behavioral Intention.
    The results also show that loving natural is the main factor on Behavioral Attitude; Secondary Groups have the greatest influence on Behavioral Norms;Self-ability factors have the greatest influence on PBC.Difference analysis of external variables such as age, educational level,occupation,income,expenses,travel purpose, having joined environmental groups and tourism satisfaction on the Behavioral Intention of the acts of Ecotourism all achieve the level of significance.
    The recommendations based on the results are made as basis for the government concerned to form tourism policy and for the industry to plan Marketing Strategies.
    關聯: 校內馬上公開,校外一年後公開,學年度:100,143頁
    Appears in Collections:[觀光事業管理系(含溫泉所)] 博碩士論文

    Files in This Item:

    File Description SizeFormat
    etd-0614112-085228.pdf3791KbAdobe PDF1664View/Open

    All items in CNU IR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback