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    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/26170

    標題: 美容服務事業與大樓型高級住宅策略聯盟之質性研究 ─以高雄地區為例
    Qualitative Research of the Strategic Alliance Between Beauty Industry and Luxury Condominium Sector– Take Great Kaohsiung Area for Example
    作者: 許秀如
    貢獻者: 休閒事業管理研究所
    關鍵字: 美容服務事業
    Beauty industry
    Quality of life
    Luxury condominium
    Strategic alliance
    日期: 2012
    上傳時間: 2013-01-07 15:20:58 (UTC+8)
    摘要: 由於美容服務事業趨近飽和,面對競爭激烈的困境,美容服務事業必須找出創新的突破點,藉此轉型以贏得更多商機。因此,本研究旨在探討美容服務事業與高級住宅策略聯盟之可能性與合作情形。
    The beauty industry is approaching saturation, so to thrive in an environment of increased competition, it must be creative and find novel ways of creating more business opportunities. The purpose of this study is to examine the potential of strategic alliances between the beauty industry and luxury condominiums.
      We started our research by collecting data on how the beauty industry has developed and evolved, and analyzing the contributing factors and classifications of strategic alliances. We also studied successful examples of strategic alliances, both domestic and international, of beauty as well as other industries. We assessed what made these alliances succeed and using the information to inform our research. Finally, we engaged a sample of luxury condominiums in Kaohsiung to test our thesis. Using qualitative research, we interviewed one luxury condominium builder and three luxury condominium residents in Kaohsiung. Interviews consisted of a general background discussion, from which 14 questions were derived covering four topics: (1) ideal/expectation; (2) quality of life; (3) needs for beauty services; (4) feasibility of alliance between beauty industry and luxury condominium. The 14 questions were reviewed by experts and consolidated into a 10-question formal interview questionnaire. The research results presented are based on responses to the formal interview questionnaire conducted with the same four interviewees previously involved.
      The study reveals that both luxury condominium residents and builders believe in the feasibility of a strategic alliance between the beauty industry and luxury condominiums. However, further exploration of required public space facilities, environmental considerations, and alliance models and structures are needed before the proposed strategic alliances can occur and flourish.
    We hope this study will help broaden the beauty industry’s horizons, inspire new business opportunities, and rejuvenate the economic miracle that is the beauty industry. We also hope that the beauty industry can partner with luxury condominiums so that both industries can share complementary resources and create a win-win relationship.
    關聯: 校內外均2013-08-06後公開 ,學年度:100,112頁
    Appears in Collections:[休閒保健管理系(所)] 博碩士論文

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