本研究依研究提出實務建議，希望對飯店業者對未來經營方向之參考。 Since1956, the tourist business started to develop in Taiwan, and also in this period, hotel business started to begin. The hotels should maintain well the perceived quality and experience value, for increasing travelers’ revisit intention.
This study discussed the hotel the relationship among customer perceived quality, experience value, satisfaction and loyalty of . And in areas of Kaohsiung and Tainan Hotel for the research. Distributed 240 questionnaires. 216 of them were turn back. The feedback ratio was 90%. In this study, the study using SPSS 12.0 statistical software for analysis questionnaire.
The results of the theses list below,
1. Customer perceived quality and experience value had significant positive influences to overall satisfaction.
2. Customer perceived quality、experience value and overall satisfaction had significant positive influences to overall loyalty.
3. Customer travel behavior have a significantly on perceived quality differences.
According to the results of this study found, hoping to provide recommendations to hotel management industry, for practitioners as a hotel industry in the direction of reference operations.