Chia Nan University of Pharmacy & Science Institutional Repository:Item 310902800/25463
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 17744/20032 (89%)
造访人次 : 7238328      在线人数 : 318
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧:
  • 您可在西文检索词汇前后加上"双引号",以获取较精准的检索结果
  • 若欲以作者姓名搜寻,建议至进阶搜寻限定作者字段,可获得较完整数据
  • 进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://ir.cnu.edu.tw/handle/310902800/25463


    標題: 網購綠色商品之消費行為分析
    Consumer Behavior of Green Product in Online Shopping
    作者: 葉仲超
    蔡燿全
    貢獻者: 嘉南藥理科技大學環境資源管理系
    成功大學企業管理系暨國際企業研究所
    關鍵字: 知識安全知覺風險
    知覺品牌形象
    關係品質
    購買意願
    PerceivedofBrandImage
    PerceivedRiskofKnowledgeSecurityandPrivacy
    RelationshipQuality
    PurchaseIntention
    日期: 2011-12
    上傳時間: 2012-06-08 15:09:48 (UTC+8)
    摘要: 本研究主要目的係探討綠色商品的網路購物經驗,以知覺品牌形象、知識安全知覺風險、關係品質與購買意願為影響因素,採用問卷調查法,研究樣本取自線上問卷平台以及台南地區的消費者。本研究針對217 份問卷進行統計分析,透過信度與效度分析以及迴歸分析對本研究假設進行驗證。研究實証結果如下:第一、消費者對於綠色商品的知覺品牌形象與關係品質有正相關;第二、知識安全知覺風險對關係品質與購買意願的影響有顯著的影響關係;最後,線上購物者對網站的關係品質會影響購買意願。
    The purpose of this study is to examine the relationship among perceived of brand image, perceived risk of knowledge security and privacy, relationship quality and purchase intention with green product in online shopping experience, using questionnaire study, research sample taken from the online survey platform, and Tainan area consumers. In this study, 217 questionnaires were analyzed through the reliability and validity analysis and regression analysis to verify four hypotheses. The major finding are includes: (1) consumers of green products brand image and relations quality are positively correlated (2) perceived risk of information security and privacy and purchase intention has significant effect (3) relationship quality and purchase intention has positive affects. Hence, the results shows that green product could have important perceived information of online shopping.
    關聯: 嘉南學報(人文類) 37期:p.598-611
    显示于类别:[嘉南學報] 37 期 (2011)
    [環境資源管理系(所)] 期刊論文

    文件中的档案:

    档案 大小格式浏览次数
    37_598_611.pdf2520KbAdobe PDF2062检视/开启


    在CNU IR中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈