Perceived risk of information security and privacy in online shopping: A study of environmentally sustainable products

CNU IR > College of Smart Living > Dept. of Cultural Activities Development > Periodical Articles > Item 310902800/25152

Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/25152

Title:	Perceived risk of information security and privacy in online shopping: A study of environmentally sustainable products
Authors:	Yao Chuan Tsai Jong Chao Yeh
Contributors:	文化事業發展系
Keywords:	TAM perceived risk of information security and privacy purchase intention environmentally sustainable products
Date:	2010-12
Issue Date:	2012-03-30 15:17:42 (UTC+8)
Abstract:	Consumers’ information security and privacy for online shopping is a fundamental concern of decisionmaking for purchase. In this study, the technology acceptance model was used as a framework to explore website characteristics related to perceived risk of information security and purchase intention. A survey was conducted with a sample size of 387 online shoppers, methodology was done using LISREL 8.54 and SPSS 12.0 to perform factor analysis in order to obtain the factors of the construct and to measure their validity and reliability, the study revealed that website characteristics positively influence perceived risk of information security and privacy and further, have an impact on purchase intention. This study showed that perceived risk of information security and privacy on a website is strongly related to purchase intention. Website management must therefore be strengthened- first, by upgrading the network security of e-commerce technology, and second, by developing e-commerce security management systems. Moreover, a website platform should be constructed to improve awareness of consumer information security and to ensure a secure environment for online shopping. Finally, it is important to strengthen integrity management in order to enable consumers to securely buy goods online.
Relation:	African journal of business management 4(18)：p.4057-4066
Appears in Collections:	[Dept. of Cultural Activities Development] Periodical Articles

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	3004	View/Open

Loading...