台江國家公園遊客意向分析之研究

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Title:	台江國家公園遊客意向分析之研究 The Study on Tourists' Intention of Taijiang National Park
Authors:	蔡瑞晏
Contributors:	嘉南藥理科技大學：環境工程與科學系暨研究所鄭蕙玲
Keywords:	重要度台江國家公園滿意度 Satisfaction Taijiang National Park Importance
Date:	2011
Issue Date:	2011-10-26 11:19:45 (UTC+8)
Abstract:	國家公園之設置是為保護國家特有之自然風景、野生物及史蹟，並供國民之育樂及研究，台江國家公園為近期新成立之我國第八座國家公園，同時也是臺灣第一座由下而上與地方共生之概念而成立之國家公園。本研究以台江國家公園遊客作為調查對象，藉此了解遊客對國家公園旅遊之觀感，並逐項進行重要度及滿意度分析，以作為台江國家公園各項改善之參考。本研究以SPSS17中文套裝軟體作為資料統計及分析工具，調查結果之遊客基本資料，男性略多於女性，年齡層以中、青年居多，職業類別以學生為主，教育程度大專以上者占大多數，在收入方面以無收入者最多，目前居住地則是以南部為主。受訪遊客的旅遊動機主要是放鬆身心，最重視的遊憩設施是指示牌與標示牌同時也是最滿意的項目。醫療救護措施是遊客最為重視的公共設施，但是滿意度偏低。解說設施中最重視的是解說牌，最滿意的是解說導覽員，解說導覽員需求項目分析中最高的是動植物生態，但古蹟遺址沒有受到適當的推廣與重視。遊客經由此次旅行，大多數人會傳遞正向的訊息給予其他人，並推薦給親友而且願意再度來訪。在IPA分析中，休憩場所、指示牌或標示牌、解說牌、停車場、步道和照明設施，遊客評價高，期望能繼續保持；垃圾桶、飲水設備與醫療救護措施等項目，則是台江國家公園急需改進的項目。 The aims of national park are to protect the unique natural scenery, wildlife and historical sites, and provide the leisure and research. Taijiang National Park for the newly formed recently, is the eighth but also the first from the bottom up, the concept of coexistence with local national park of Taiwan. In this study, we investigate the tourists of Taijiang National Park to understand the perceptions of tourism as a reference for improvement. Use SPSS17 Chinese software package for the statistical and data analysis, the findings of the basic tourist information, men slightly more than women, mostly in middle and young age, students, college education, and living in southern Taiwan. The main motivations of the respondents are relaxing, signs and badges are the most important but also the most satisfying recreational facilities. Medical care measures are the most important public facilities, but satisfaction is low. In the explanation facility, the most important is the interpretative signs and most satisfied with the narrator. Need most narrators explain the natural environment, but monuments and sites have not been proper promotion and attention. By the trip, most visitors will pass a positive message to other people, recommend to friends and relatives, and willing to visit again. In the IPA analysis, visitors have a high evaluation for open spaces, signage, interpretative signs, parking, trails and lighting facilities, and expect to continue to maintain the quality. Trash, water rescue equipment and medical measures are in urgent need of improve.
Relation:	校內外完全公開，學年度：99，127頁
Appears in Collections:	[Dept. of Environmental Engineering and Science (including master's program)] Dissertations and Theses

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