| 摘要: | 台灣位處環太平洋地震帶上，地層活動頻繁，造就高密度之溫泉與地熱。近年來因為國民所得的增加及及重視生活品質的原因下，溫泉也成為國人另一個服務業的發展主軸。但國人在溫泉的使用上大多僅供休閒與遊憩之用，未能做各種多元利用，實為可惜。但相對國外確早已將溫泉水應用在各種產品及健康促進方面，也因此帶動各種溫泉產業的效益。
本研究以發展超過百年的安通溫泉為研究對象，先針對其溫泉泉質做基本調查，並收集及參考國內外溫泉產業在多元應用及效能提昇上之研究，並以相關業者的質性訪談及消費者之問卷調查做比對，以評估溫泉業者提昇溫泉產值及多元開發之應用方向，以供安通溫泉產業未來永續經營之參考。
經過本研究的分析與評估後，根據安通溫泉之溫泉泉質特色以及詳細的應用評估與SWOT分析，建議安通溫泉未來可朝向溫泉化妝品、溫泉健康促進以及理療的方向來進行發展，而除了原來之溫泉泡湯經營模式外，安通溫泉區亦具有特殊的文化歷史與人文環境，在溫泉產業高值化的發展中，可對安通地區的歷史文化的調查及特色的彙整，並透過技術加值的方式來促成安通溫泉開發出新產品及新服務模式，以讓該產業可以達到永續經營。
Taiwan is located at Pacific Ocean Seismic Belt, lots stratum activities occur, and thereby creates numerous hot springs and geothermal areas. However, most of the use of hot spring is only limited on tourism and recreation, and the people are lack of the concepts of protecting and cherishing. In contrast with other countries, such as Japan, Germany, and Republic of Hungary, hot springs have been broadly utilized in rehabilitation, health care, agriculture, and biological techniques. Their people have directly received the health benefits from hot springs, and the profits from the hot spring by-products have facilitated their economic development. Therefore, basic scientific and application researches in hot spring are the essentials for our people having accurate using habits and cherishing this resources.
In this study, the AnTong hot spring was investigated as a case study. First of the study, the classifications of hot spring water characteristics were established. Following, some international hot spring usage information has collected. The study has also investigated the water characteristics of AnTong hot spring, and evaluated possible applications according to their water characteristics. On the basis of classifications of hot spring water characteristics and consideration of local hydrology and uniqueness, this study extensively discussed the application possibilities of each hot spring area in the fields of health care, agriculture, cosmetics, foods, and drinking. At mean time, through in person interviewing with hot spring dealers and gathering questionnaires from customers to understand their anticipations of hot spring future development is able to redact future developing directions of hot spring industry, underlying economic benefits, and the focuses of intermediate- and long- term technical development strategies of hot spring industry.
Considering the whole, the focuses of short-, intermediate- and long- term development strategies of AnTong hot spring industries are as follows: (1) cosmetics innovations, (2) health care technologies, and (3) therapy technologies. Hot spring cosmetics innovations were suggested to be the focus of short-term development strategy as the cosmetics technologies have been developed very maturely. In addition, the culture of AnTong hot spring should be synthesized. It is necessary during building up a better environment of hot spring industrial development. |
