Chia Nan University of Pharmacy & Science Institutional Repository:Item 310902800/24447
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    標題: 四重溪溫泉區經營策略指標建構與分析
    Construction and analysis on the indexes of operational strategies in Sichongxi hot spring
    作者: 周岐玉
    貢獻者: 嘉南藥理科技大學：溫泉產業研究所
    張翊峰
    關鍵字: 德爾菲法
    層級分析法
    四重溪溫泉區
    經營策略指標
    Delphi Method
    Analytic Hierarchy Process
    Sich
    日期: 2011
    上傳時間: 2011-10-24 16:39:34 (UTC+8)
    摘要: 本研究針對台灣地區溫泉法相關文獻蒐集，進一步瞭解溫泉法之立法內涵，並參考觀光旅館、民宿經營策略、策略管理之研究，結合德爾菲法(Delphi)與層級分析法(Analytic Hierarchy Process; AHP)，針對四重溪溫泉區內的溫泉經營業者進行專家問卷調查，對溫泉業者在溫泉法案通過後的影響認知進行探討，分析了解溫泉產業追求合法化及溫泉法實行後之經營策略，作為業者經營與政府當局擬定相關溫泉政策之建議。
    本研究層級架構二階構面依序為「政府政策與法令」，「業者經營能力」，「溫泉區永續發展」，其中以「業者經營能力」最重要，此構面以「服務品質」最受到重視，依序為「行銷通路」、「設施規劃設計」、「成本管控」。排序第二為「溫泉區永續發展」，其中以「溫泉區總量控制」、「溫泉文化形塑」二項權重比例最高。「政府政策與法令」為排序最後構面，其中「溫泉標章申請」為業者們一致認為最為重要之因子，其次為「溫泉開發許可」及「溫泉取用費徵收」，最後為比例最低的「溫泉標準」。本研究經由此評估分析結果對四重溪區經營業者提出建議，同時也建構本研究之經營策略指標。
    The literature in relating to Hot Spring Act in Taiwan was collected in
    this study and used to further understand the contents of the Act. By
    referring to the studies on tourist hotels, home stays operational strategies
    and strategic management and combining Delphi Method with Analytic
    Hierarchy Process (AHP), the author then conducted a questionnaire survey
    to experts on the hot spring operators in Sichongxi hot spring in order to
    explore the effects of the adoption of Hot Spring Act on the operators and
    their recognition of the Act. This thesis analyzed and explored the
    legalization and operational strategies of hot spring industry after Hot Spring
    Act. Finally, the results obtained from the above mentioned process will
    serve as suggestions for the operators and governmental authorities drafting
    policies concerning hot springs.
    Three hierarchical structures, “the entrepreneur business capacity”, “the
    hot spring area continues forever to develop” and “the government policy
    and the law” were studied in this thesis.” The entrepreneur business
    capacity” were regarded as the most important construction surface for
    entrepreneurs. The most important item under this construction surface
    III
    was “service quality” and then followed by “sells the circuit” and “the
    facility plan design”. The “cost control” was the lowest item. The second
    important construction surface was “the hot spring area continues forever to
    develop”. “Hot spring area total quantity control” and “the hot spring
    article changes from models” were two heavy weight proportions in this
    construction. “The government policy and the law” was the least
    construction surface among all hierarchical structures. “The hot spring
    marker applies” was considered to be the most important factor for the
    entrepreneurs and then the rank was “The hot spring development permitted”
    > “The hot spring uses spends the collection” > “hot spring standard”.
    Finally, this research by way of this appraisal analysis result to the
    Sichong River Hot Springs area proposed that the strategy development's
    direction, simultaneously also has not constructed management of strategy
    target this research.
    關聯: 校內外完全公開 ，學年度：99，142頁
    顯示於類別:[觀光事業管理系(含溫泉所)] 博碩士論文

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