傳統的觀光景點主要行銷與推廣方式多為局部平面照片與媒體網站，這種無互動性的行銷手法，無法對觀光客提供較多的資訊。近年來已有少數業者將環場攝影方法導入景點介紹，但僅為單一景點逐站作360度拍攝與拼接而成的影像，需逐一選擇景點開啟影像觀看，缺乏路徑導覽的功能。
目前虛擬實境（Virtual Reality）之顯示方式，主要為三維建模（3D model-based）方式及以基於影像之環場（Image-based Panorama）顯示方式兩大類。三維建模與展示方式已較為成熟，且廣泛被應用於當今虛擬實境（Virtual Reality）上使用，但其成本及技術門檻皆高，不易普及；而環景影像顯示技術亦日益成熟，其成本及技術門檻皆低，且製作快速，亦能達到令觀看者融入真實環境當之效果。
本研究利用720度的環場攝影進行影像拍攝，並搭配攝影站之地理空間定位，將各攝影站進行路徑連結來完成全區導覽系統，同時將整個導覽系統架構在網路上公開，讓使用者可以隨時進入導覽系統作互動是的導覽，藉此達到景點介紹及觀光行銷之目的。
本研究以關子嶺風景區為研究範圍，分別以Google Map API技術及FLASH VR技術建置二套關子嶺全景導覽系統，以滿足各種網路平台或作業系統，如iPhone或Android系統。 The mainly marketing and ways of expansion in the aspect of traditional tourism spots are mostly print photographs and the websites of mass media, and this non-interactive ways of marketing can’t provide more information to the tourists. There have been a few operators who implement way of Panorama photographing to the introduction of the scenic spots in recent years, but the images which the operators only make 360 degrees photograph and assemble the pieces of them are needed to one by one choose the scenic spots and then to open the images to watch. This kind of way lacks of the function of the route tour.
For the time, the revealing ways of Virtual Reality are mainly based on these two major types. One is 3D model-based way, and the other is Imaged-based Panorama. The 3D model-based and the way of displaying have been more mature and are generally applied to the Virtual Reality nowadays. However, its cost and the threshold of the technique are too high to use. Therefore, the 3D model-based way can’t easily be popularized. On the other hand, the technique of image-based Panorama has been similarly mature day by day. Its cost and the threshold of the technique are low and it can be produced quickly, so it will reach the effects of making viewers to ingrate into the true environment.
This research makes use of 720 degrees Panorama photographing to carry out the photographing, and it collocate the geographic spaces fixed position of photographic stations. Therefore, it uses each photographic station to produce the route link to complete the entire district guide system and it put the whole guide system to frame on the Internet publicly. This can make the users have the access to enter into the guide system to do a interactive guide in order to reach the introduction of scenic spots and the tourism marketing.
This research is based on the range of Guantzuling area. It builds two sets of Panorama guide system of Guantzuling area with Google Map API technique and Flash VR technique respectively to satisfy various types of online platforms or operation systems, such as system of iPhone and Android.
