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    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/24315

    標題: 台灣地區溫泉旅館經營管理品質評估指標建構之研究
    The research of constructing evaluation indexes about management quality in Taiwan hot spring hotels
    作者: 吳尚怡
    貢獻者: 嘉南藥理科技大學觀光事業管理系
    關鍵字: 溫泉旅館
    Hot Spring Hotel
    Focus Group Interview
    Analytic Hierarchy Process
    Management quality
    日期: 2011.05.27
    上傳時間: 2011-09-15 16:48:14 (UTC+8)
    摘要: 本研究針對台灣地區溫泉資源特性及旅館分級評鑑等相關文獻,並參考觀光旅館、民宿經營策略、策略管理之研究,結合焦點團體法(Focus group interview)與層級分析法(Analytic Hierarchy Process; AHP),藉以針對台灣地區溫泉旅館經營品質建立指標分析,分析了解溫泉旅館之經營品質之重點項目,最後針對其研究結果作一結論,並藉由相對權重之數值進行檢討分析,以作為業者經營管理之建議。
    above results, we can realize the service quality is more influential than hot spring resource and architecture equipment, producing much more positive that shows operators should put emphasis on service quality as organizing a hot spring hotel. There are three evaluation items in weight analysis. First, “training staff and service attitude”, which is more important than the other two that reveals operators must equip with well-disciplined and the attitude of customers first, so that they could keep tourists for long term. The staff have professional service is the key point to develop hot spring hotels. Second, “hot spring culture and marketing features” could create permanent local culture, if the effective marketing could match international trend to grow innovation in any hot spring hotels for attracting customers. Finally, “meal quality and service,” if hot spring operators provide customers with those gourmet foods, especially local unique food, which combine with wonderful stay, so that customers could also enjoy both hot spring and gourmet meal. Therefore, “meal quality and service” would be additionally significant. According to this study, we advise hot spring hotel operators must emphasize on these three factors to promote the management quality, and it will be helpful to satisfy customers and make the business achievement higher.
    關聯: 2011健康休閒國際研討會 ,起迄日:2011/05/27,地點:嘉南藥理科技大學
    Appears in Collections:[休閒暨健康管理學院] 2011年健康休閒國際研討會
    [觀光事業管理系(含溫泉所)] 會議論文

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