「金廈旅遊圈」的建構與因應對策研究

CNU IR > College of Sustainable Environment and Recreation > 2008年休閒暨溫泉產業經營研討會論文集 > Item 310902800/22945

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Title:	「金廈旅遊圈」的建構與因應對策研究 The Study on the Methods between Establishment and Problem Solution for the Kinmen- Xiamen Region Tourism.
Authors:	蔡承旺
Contributors:	國立金門技術學院觀光管理系
Keywords:	金廈旅遊圈區域合作永續發展策略 Kinmen- Xiamen Region Tourism Regional Cooperation Sustainable Development Strategy
Date:	2008-05-05
Issue Date:	2010-06-14 16:06:11 (UTC+8)
Abstract:	隨著經濟的發展，區域旅遊合作也不斷深化，區域旅遊合作已被實踐證明是觀光產業實現永續發展的必然選擇。本文以建構「金廈旅遊圈」為個案探討，認為金廈兩地旅遊資源既有相似，又可互補，具備區域旅遊合作的基本條件。為擴大和深化金廈區域旅遊合作, 本文建議應制定共同開發策略，建立有效的合作模式，建立旅遊品牌，聯合進行旅遊市場開拓及促銷等，這對深化區域旅遊合作和發展都具有積極意義。 The development of economy has brought about the constant deepening of regional tourist cooperation. Regional tourism cooperation is proved to be the inevitable choice of realizing the sustainable development of tourism industry. This paper, taking Kinmen- Xiamen as the object of study. The tourism resources at both sides across the Kinmen-Xiamen are similar and also supplementary; both sides have the basic condition for regional tourism collaboration. In order to promote the regional tourism cooperation, the Kinmen- Xiamen should take this development strategy, setting up effective cooperation modes, founding tourism bands and developing markets. All these will have great significance for regional cooperation and the tour development.
Relation:	2008休閒暨溫泉產業經營研討會，起迄日：2008/5/5，地點：嘉南藥理科技大學
Appears in Collections:	[College of Sustainable Environment and Recreation] 2008年休閒暨溫泉產業經營研討會論文集

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