Chia Nan University of Pharmacy & Science Institutional Repository:Item 310902800/22937
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    Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/22937


    Title: 原住民部落生態旅遊遊客行為模式之研究-以達娜伊谷生態園區及司馬庫斯生態村為例
    Behavior Model of Ecotourism: Examples of Danayigu and Sihmakusih
    Authors: 黃建豐
    李宗鴻
    Contributors: 雲林科技大學休閒運動研究所
    Keywords: 行為模式
    生態旅遊
    達娜伊谷
    司馬庫斯
    Behavioral model
    ecotourism
    Danayigu
    Sihmakusih
    Date: 2008-05-05
    Issue Date: 2010-06-14 16:04:31 (UTC+8)
    Abstract: 本研究以達娜伊谷生態園區及司馬庫斯為例，建構遊客之生態旅遊行為模式。分別於2007年5月26、27日及7月7、8、14、21、22日在嘉義縣達娜伊谷生態園區，及9月2、9日及10月21日在新竹縣的司馬庫斯，採等距抽樣的方式，進行問卷調查，共得有效問卷621份。利用LISREL 8.52 進行驗證性因素分析及結構方程模式的實證研究。實證研究結果顯示，原住民生態旅遊目的地之吸引力顯著的直接影響遊憩體驗，間接影響滿意度，間接影響遊後行為。旅遊動機顯著的直接影響遊憩體驗，間接影響滿意度，間接影響遊後行為。遊憩體驗顯著的直接滿意度，間接影響遊後行為。滿意度顯著的直接影響遊後行為。遊憩體驗及滿意度在本生態旅遊行為模式中具有顯著的中介效應。
    This study assessed the behavioral model of ecotourism at Danayigu and Sihmakusih. The questionnaire survey was performed on 26, 27 May, and 7, 8, 14, 21, 22 July at Danayigu, and on 2, 9 September and 21 October at Sihmakusih. A total of 621 valid questionnaires were collected via a systematic sampling method. The confirmatory factor analysis and structural equation modeling analysis were analyzed using LISREL 8.52 for windows. Empirical results indicated that destination attraction significantly affected the recreational experiences directly and affected the satisfaction and after-travel behavior indirectly. Tourist motivation significantly affected the recreational experiences directly and affected the satisfaction and after-travel behavior indirectly. Recreational experience significantly affected the satisfaction directly and affected after-travel behavior indirectly. Satisfaction significantly affected the after-travel behavior directly. Recreational experiences and satisfaction were significant mediating variables in this behavioral model.
    Relation: 2008休閒暨溫泉產業經營研討會 ，起迄日：2008/5/5，地點：嘉南藥理科技大學
    Appears in Collections:[College of Sustainable Environment and Recreation] 2008年休閒暨溫泉產業經營研討會論文集

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