English  |  正體中文  |  简体中文  |  Items with full text/Total items : 17776/20117 (88%)
Visitors : 11059454      Online Users : 627
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/22702

    標題: 溫泉區住宿服務品質、遊客滿意度與重遊意願關連性之研究-以關子嶺溫泉區旅館為例
    The Study of Service Quality, Satisfaction and Revisiting Intention of Hot Spring Area Lodging Tourists-Case Study of Guanziling Hot Spring Hotel
    作者: 賴儒影
    貢獻者: 洪于婷
    關鍵字: 服務品質
    Service quality
    Guanziling hot spring hotel
    日期: 2009
    上傳時間: 2010-04-15 15:54:52 (UTC+8)
    摘要: 近年來溫泉產業如雨後春筍般發展,溫泉旅館業者多以提高服務品質以提升滿意度與遊客重遊意願。本研究旨在探討關子嶺溫泉旅館之服務品質、滿意度與遊客重遊意願等變項之間的關係,希望藉由了解上述變項間的關係,提供溫泉旅館業者在經營管理上的參考依據,以利增加整體評價。
    Hot spring industry have been developing flourishingly recently, meanwhile, the most important issues for a hot spring hotel are how to improve the service quality to promote the satisfaction and the tourists’ revisits. The main purposes of this study are to study the relationships of the service quality, the satisfaction and the revisiting intention of lodging tourists-case study of Guanziling hot spring hotel, and to provide the solution and recommendation to a hot spring hotel based on the study.
    This study apply the questionnaire survey to the Guanziling lodging tourists and analysis the results by the SPSS12.0 and the LISREL8.51 software. We figure out that the basic property of the tourists, and the Cross-over analysis of the service quality and satisfaction, the variables of the service quality, satisfaction, and the revisit individually. Finally, some recommendation come out if the study.
    This study reveals that the service quality affects the satisfaction and the satisfaction, and also affects the desire of revisiting. On the other hand, the service quality shows the opposite affection to the desire of revisiting.
    關聯: 校內外完全公開,學年度:97, 68頁
    Appears in Collections:[觀光事業管理系(含溫泉所)] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in CNU IR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback