An agent-based model for consumer-to-business electronic commerce

doi:10.1016/j.eswa.2010.03.064

CNU IR > College of Smart Living > Dept. of Information Management > Periodical Articles > Item 310902800/22167

Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/22167

Title:	An agent-based model for consumer-to-business electronic commerce
Authors:	Deng-Neng Chen B. Jeng Wei-Po Lee Cheng-Hung Chuang
Contributors:	資訊管理系
Keywords:	Electronic commerce Intelligent agent Consumer-to-business model Group decision making Negotiation
Date:	2008-01
Issue Date:	2010-01-11 11:12:34 (UTC+8)
Abstract:	Electronic commerce has changed the outlook of traditional business trading behavior. It is now common to see business-to-business (B2B), business-to-consumer (B2C) and consumer-to-consumer (C2C) commerce on the Internet. However, another type of model, consumer-to-business (C2B), is seldom found. A possible reason for this phenomenon is transaction cost; to unite a group of candidate buyers’ common needs and preferences to buy a product or service is uneasy. Difficulties arise, for example, in how to synthesize individual’s preferences into a group’s consensus, how to communicate with each other within the group, and how to collectively negotiate with a seller, etc. To establish a successful business model in the electronic market, however, these processes have to be implemented. We address these issues in this paper, and propose a Buyer Collective Purchasing (BCP) model implemented in a multi-agent framework. A prototype system, which uses a laptop computer purchasing case as an example, is created to demonstrate the idea and show how the model works.
Relation:	Expert Systems with Applications 34(1) ： p.469-481
Appears in Collections:	[Dept. of Information Management] Periodical Articles

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