English  |  正體中文  |  简体中文  |  Items with full text/Total items : 18876/21061 (90%)
Visitors : 21577781      Online Users : 286
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/22001

    標題: Creating Values for online shoppers
    作者: Mei-hui Chen
    Hung-hsuan Lee
    Sheng-wei Lin
    Kune-muh Tsai
    貢獻者: 餐旅管理系
    日期: 2008-07
    上傳時間: 2009-11-17 13:16:48 (UTC+8)
    摘要: Previous research indicates that consumers shop to pursue specific values. To attract more visitors to shop on the Internet, e-retailers have to deliver preferred value to their target customers. The two kinds of values investigated by most previous research are either utilitarian or hedonic. Both utilitarian and hedonic values are important determinants of consumers’ preference for online retailers as well as their purchase intentions. Furthermore, results of previous research imply that online shopping behavior might be moderated by product type. Products can be classified into search or experience categories based on the way consumers evaluate the goods or services. Results of this study indicate that product types have impacts on the perceived values and purchase intentions of online shoppers.
    關聯: Business And Information 2008,起迄日:2008/7/7~2008/7/9,地點:Seoul, Korea.
    Appears in Collections:[餐旅管理系] 會議論文

    Files in This Item:

    File SizeFormat
    97_149_pro.pdf3603KbAdobe PDF444View/Open

    All items in CNU IR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback