Adoption factors for 3G mobile systems: A fuzzy AHP analysis

Chia Nan University of Pharmacy & Science Institutional Repository > 智慧生活學院 > 餐旅管理系 > 會議論文 > Item 310902800/22000

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://ir.cnu.edu.tw/handle/310902800/22000

標題:	Adoption factors for 3G mobile systems: A fuzzy AHP analysis
作者:	Ching-Yi Chang Fanghua Wang Hsin-Pin Fu Hung-ilsuan Lee
貢獻者:	餐旅管理系
關鍵字:	3G (third generation mobile) adoption factors fuzzy AHP
日期:	2008-03
上傳時間:	2009-11-17 13:16:36 (UTC+8)
摘要:	To analyse decision-making patterns with regard to 3G service adoption; and to provide strategic recommendations to suppliers of 3G services regarding marketing and resource allocation, the study uses fuzzy analytic hierarchy process (fuzzy AHP) methodology in developing a three-layer hierarchy of adoption factors for 3G mobile telephones and analyses the weight of each factor through questionnaires of experts familiar with the mobile industry in Shanghai, China. Finally, the study finds that the four most important factors for the adoption of 3G mobile systems are: (i) handset price and voice &. data-transmission fees; (ii) handset aesthetics; (iii) personalization; and (iv) network coverage. From above findings, providers of these services should customise and diversify content/applications and ensure the speed and reliability of network access. 1-landset designs should be in accordance with consumers’ demands.
關聯:	Global Marketing Conference 2008，起迄日：2008/3/20~2008/3/23，地點：上海交通大學
显示于类别:	[餐旅管理系] 會議論文

文件中的档案:

档案	大小	格式	浏览次数
97_148_pro.pdf	3054Kb	Adobe PDF	420	检视/开启

在CNU IR中所有的数据项都受到原著作权保护.

TAIR相关文章