Chia Nan University of Pharmacy & Science Institutional Repository:Item 310902800/21842
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    Title: 金廈旅遊圈的建構與因應對策研究
    The Study on the Methods between Establishment and Problem Solution for Kinmen-Xiamen Region Tourism.
    Authors: 蔡承旺
    吳建德
    Contributors: 休閒保健管理系
    Keywords: 金廈旅遊圈
    區域合作
    永續發展
    策略
    Kinmen-Ximen RegionTourism
    Regional Cooperation
    Sustainable
    Date: 2008-05
    Issue Date: 2009-10-28 16:07:39 (UTC+8)
    Abstract: 隨著經濟的發展,區域旅遊合作也不斷深化,區域旅遊合作已被實踐證明是觀光產業實現永續發展的必然選擇。本文以建構「金廈旅遊圈」為個案探討,認為金廈兩地旅遊資源既有相似,又可互補,具備區域旅遊合作的基本條件。為擴大和深化金廈區域旅遊合作,本文建議應制定共同開發策略,建立有效的合作模式,建立旅遊品牌,聯合進行旅遊市場開拓及促銷等,這對深化區域旅遊合作和發展都具有積極意義。
    Relation: 2008年休閒暨溫泉產業經營研討會,起迄日:2008/5/05,地點:嘉南藥理科技大學
    Appears in Collections:[Dept. of Recreation and Health-Care Management] Proceedings

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