以嘉義市國際管樂節特別慶典活動論城市行銷之可能

CNU IR > Chna Nan Annual Bulletin > No.34 (2008) > Item 310902800/21450

Please use this identifier to cite or link to this item: https://ir.cnu.edu.tw/handle/310902800/21450

Title:	以嘉義市國際管樂節特別慶典活動論城市行銷之可能 The issue of the possibility to city marketing by international band festival in Chia - yi city of Special celebration ceremony
Authors:	吳慶烜謝孟蓉施昱均
Contributors:	文化事業發展系通識教育中心運動管理系
Keywords:	國際管樂節特別慶典活動城市行銷 International band festival Special celebration ceremony City marketing
Date:	2008
Issue Date:	2009-06-15 15:20:50 (UTC+8)
Abstract:	舉辦特別慶典活動為各國重要城市帶來許多正面的效益，台灣近年來也嘗試以此方式帶動城市的發展，本文以嘉義市國際管樂節特別節慶活動舉辦之發展歷史脈絡，探究其與各重要城市慶典活動內容、政府補助與產值之比較，進一步探討特別節慶活動對嘉義市經濟產值創造的可能性• 本研究結論為：嘉義市所舉辦之國際管樂節特別慶典活動行之近有十年，在知名度與參與度上卻比不上其他城市顯著，另雖有邀約外國團隊進行交流，有外國旅客進入嘉義市消費，但相較其他城市之經濟產值卻不明顯，故活動與推展行銷城市間仍有顯著差異。基此，建議未來當都市舉辦特別慶典活動時應側重對經濟產值之重視，達成以特別慶典活動進行城市行銷之目的。 The special celebration ceremony activity holds to bring many positive benefits for city in all countries , recently this way also for all cities to development in Taiwan . This text for the development history that is held with international band festival special festival activity in Chia-yi city to investigate it with the comparison of each city celebration ceremony movable content , the government subsidy and production value . Therefore we can inquire into the possibility that the special festival activity creates to economic production value in Chia-yi city This research conclusion are : The international band festival special celebration ceremony activity that Chia-yi city holds near 10ycars , but popularity with participate can not compare with other cities up . Although there are many foreign team attending with consumption , still had not help for the economic production value of increment in Chia-yi city . So we could find that there is still having difficult to promote city marketing by special celebration ceremony activity . At last , we hope these conclusions can suggest that pay more concern on economic production value In the future , while city to hold a special celebration ceremony activity . Such we can reach the purpose by the special celebration ceremony activity to city marketing .
Relation:	嘉南學報(人文類)34期：p.844-856
Appears in Collections:	[Dept. of Cultural Activities Development] Periodical Articles [The Center For General Education] Periodical Articles [Chna Nan Annual Bulletin] No.34 (2008) [Dept. of Sports Management] Periodical Articles

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