技職體系醫管市場定位之研究

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Title:	技職體系醫管市場定位之研究
Authors:	楊美雪
Contributors:	醫務管理系 healthcare administration
Keywords:	市場定位技職體系醫務管理 target market technical and vocational education system
Date:	2002
Issue Date:	2008-07-01 15:52:37 (UTC+8)
Publisher:	台南縣：嘉南藥理科技大學醫務管理系
Abstract:	「醫務管理」是一門結合管理學與醫學的整合性知識領域，在當前經營環境之下，它正扮演著協助醫院降低成本、提升品質、增加機構競爭力的重要角色，醫務管理人才是執行經營策略的重要關鍵，所以醫管人員的培育與訓練顯得格外重要，因此想對技職體系中設有醫管系科的學校進行市場定位調查研究。在研究中發現許多學校的系主任將醫管畢業生的市場定位在中階層主管，而目前台灣的教育方向也逐漸朝向高學歷發展，或許這也是現今技職體系所設立目標在於中階管理階層的原因。研究中也顯示大多數的系主任認為學生必須要加強的課程是醫療資訊，此外也要加強邏輯思考、職業道德和人際關係的能力才能提昇以後在職場上的競爭力。 In general, most of the department of healthcare administration in the technical and vocational education system are developing market offers and marketing mixes tailored to meet the needs of middle manager target market. Most of the chief of the department of healthcare administration emphasized that the students major in healthcare administration should improve the ability of the healthcare information and enhance the logistics, professional moral, human relations to increase the competence in the future.
Relation:	計畫編號：CNHA9103
Appears in Collections:	[Dept. of Hospital and Health (including master's program)] Chna Project

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