Chia Nan University of Pharmacy & Science Institutional Repository:Item 310902800/32227
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    標題: The Intention to Use the APPs of Smartphone: An Integration of Individual Differences and Browsing Experiences Perspective
    作者: Liao, Yi-Wen
    Liu, Chuan-Gang
    Lo, Chia-Lun
    Su, Zhi-Yuan
    Wang, Chia-Sui
    貢獻者: Cheng Shiu Univ, Dept Informat Management
    Chia Nan Univ Pharm & Sci, Dept Appl Informat & Multimedia
    Fooyin Univ, Dept Hlth Business Adm
    Chia Nan Univ Pharm & Sci, Dept Informat Management
    關鍵字: APP usage behavior
    Browsing experience
    Individual differences
    Word-of-mouth
    日期: 2018
    上傳時間: 2019-11-15 15:45:55 (UTC+8)
    出版者: LIBRARY & INFORMATION CENTER, NAT DONG HWA UNIV
    摘要: It is critical for developers to learn how to keep mobile APPlication users using that APPlication. On the other hand, in this age of the experience economy, consumers focus on experience interactions or subjective perceptions from experiences. Previous studies write little of the influences of individual differences and experience factors on continued use of a mobile APPlication. Thus, this study includes individual differences and experience-related factors to examine the determinants of a specific consumer behavior: continued use of APPlications. This study examined a sample of 170 valid questionnaires, after excluding 33 invalid responses to evaluate this research model. The results show that individual difference factors including mobile self-efficacy, innovative personality, following public opinion, and platform service quality factors including interface design and aesthetics influenced consumers' browsing experiences. Of these, consumers' browsing experiences is the key factor influencing consumers' adherence to the APPlication and public praise for the APPlication.
    link: http://dx.doi.org/10.3966/160792642018031902012
    關聯: Clinical Journal of Pain, v.19, n.2, pp.439-449
    显示于类别:[多媒體與遊戲發展系] 期刊論文
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