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    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/30822

    標題: 利用多元工具行銷原民地區觀光-以高雄市茂林區為例
    A study of using multiple tools for marketing indigenous area’s tourism in Maolin District, Kaohsiung City.
    作者: 楊采潔
    貢獻者: 觀光事業管理系
    關鍵字: 部落觀光
    tribe sightseeing
    diverse marketing
    audio tour guide system
    日期: 2017
    上傳時間: 2018-01-11 11:43:51 (UTC+8)
    摘要: 隨著世界各地觀光旅遊產業日漸發展的影響,台灣勢必也將面對國際觀光所帶來的挑戰與趨勢。在這人手一機、網際網路普及與爆炸性資訊充斥的時代,強調創新及知識整合的平台受到大眾的青睞,而隨著個人網站、部落格、微網誌、相簿、影音分享平台使用的普及化,各種文字、圖片資訊將藉由網路快速的傳遞,如此多樣化的分享機制,在行銷推廣上達到很好的效果。
    With the increasing development of tourism industry around the world, Taiwan will definitely come to a challenges and trends of international tourism. Additionally, in the area where everyone has a mobile phone, the Internet is ubiquitous and breaking news is everywhere, platforms with innovation and knowledge integration are quite popular. With the widespread use of sharing platforms such as personal websites, blogs, micro-blogging, online photo album and video, words and which can quickly spread via the network. This diverse sharing platforms can produce great effect on marketing.
    It has become a growing trend to provide services with smart technologies by using multiple marketing tools to raise visibility of tourism industry. However, in remote indigenous area, there is less development for tourism industry and online marketing., Even they have abundant and diverse resources, they cannot effectively promote these resources.In Maolin District, Kaohsiung City is such an example, this study will focus on all abundant resources.
    In Maolin District, Kaohsiung City, establishing an automatic audio tour guide system by using the auxiliary tools, combining the auxiliary online marketing and multiple marketing tools to boost Maolin District’s tourism development, to attract international visitors. Passing on local culture of Maolin to visitors, getting close to local people, news and things by information sharing, thus forming friendly interaction.
    關聯: 電子全文公開日期:2020-06-22,學年度:105,165頁
    Appears in Collections:[觀光事業管理系(含溫泉所)] 博碩士論文

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