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    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/29676


    標題: Factors Affecting Students' Continued Usage Intention Toward Business Simulation Games: An Empirical Study
    作者: Liao, Yi-Wen
    Huang, Yueh-Min
    Wang, Yi-Shun
    貢獻者: 資訊管理系
    關鍵字: business simulation games
    expectation-confirmation theory
    flow theory
    motivation theory
    continued usage intention
    日期: 2015-10
    上傳時間: 2016-04-19 19:04:15 (UTC+8)
    出版者: Sage Publications Inc
    摘要: While the impact and value of simulation games have been investigated in the context of business and management education, few studies have investigated why students are willing to reuse the games or not. The main purpose of this study is to explore the determinants of students' continued usage intention for business simulation games in a higher education context based on the expectation-confirmation theory, flow theory, and motivation theory. Data collected from 381 valid respondents were used to test the research model using the partial least squares approach. The results of this study can provide several important theoretical and practical implications for educational use of business simulation games. The results indicate that continuance usage intention is influenced by learning satisfaction, which is in turn affected by perceived learning performance, learning confirmation, and learning expectation, and that learning confirmation is affected by learning expectation through the mediation of perceived learning performance. Additionally, perceived playfulness affects perceived learning performance while learning motivation influences learning expectation.
    Appears in Collections:[資訊管理系] 期刊論文

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