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A study on the Green Consumption Behavior of senior students of Chia Nan University of Pharmacy and Science
Green consumption cognition
Green consumption attitude
Green consumption behavior
Green consumption principle
|上傳時間: ||2015-10-01 09:08:06 (UTC+8)|
|摘要: ||本研究旨在瞭解大學生的綠色消費行為，研究工具採用「大學生綠色消費問卷」，內容包含基本資料、綠色消費知識量表、綠色消費態度量表及綠色消費行為量表，研究方法採取分層比率隨機抽樣法進行抽樣，研究對象為嘉南藥理大學四年級學生，有效問卷回收率為87.4%。研究樣本使用IBM SPSS Statistics 19進行描述性統計分析、卡方獨立性檢定、獨立樣本T檢定、單因子變異數分析、皮爾遜積差相關分析及多元線性迴歸分析，得到以下結果：
This study aimed to understand green consumption behavior of university students, taking senior students of Chia Nan University of Pharmacy and Science for example. The basic structure of questionnaire included basic information, green consumption knowledge, green consumption attitude and green consumption behavior. Stratified Proportional Sampling was applied in this study. A total of 454 questionnaires were passed to senior students and 397 were collected valid. The data collected were analyzed by IBM SPSS Statistics 19 for Descriptive Statistics, Chi-square test of independent, T-test, One-way ANOVA, Pearson Product-Moment Correlation, Multi factor line regression method. The following conclusions were reached as follows:
1. Green consumption cognition: The average score was 69.8 on a 100 point scale. The highest score of all is Recycle and the lowest score of all is Refuse. Among background variables, both numbers of activity participation or learning and information resources of green consumption were significantly different from green consumption cognition.
2. Green consumption attitude: The average score was 78.49 on a 100 point scale. The highest score of all is Reduce and the lowest score of all is Refuse. Among background variables, sex, college, information resources of green consumption and family emphasis on environment were significantly different from green consumption attitude.
3. Green consumption behavior: The average score was 65.68 on a 100 point scale. The highest score of all is Reduce and the lowest score of all is Refuse. Among background variables, college, parents’ highest education level and family emphasis on environment were significantly different from green consumption behavior.
4. Green consumption cognition and green consumption attitude showed positive correlation. Similarly, green consumption attitude and green consumption behavior showed positive correlation. Nonetheless, no correlation was observed between green consumption cognition and green consumption behavior.
|關聯: ||嘉南學報(人文類), n.40, pp.95-104|
|Appears in Collections:||[環境工程與科學系(所)] 期刊論文|
[嘉南學報] 40 期 (2014)
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