The Practice of Internal Marketing is Influence the Market Orientation and Innovation

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標題:	The Practice of Internal Marketing is Influence the Market Orientation and Innovation
作者:	Yafang Tsai Shih-Wang Wu Hsien-Jui Chung
貢獻者:	醫務管理系
關鍵字:	Hospital management Healthcare service Market orientation Innovation Internal marketing
日期:	2010/03/26
上傳時間:	2012-10-24 11:31:36 (UTC+8)
摘要:	The purpose of this study is to explore that how hospitals’ administrators apply the practice of internal marketing to influences hospitals’ market orientation and innovation. The research subjects are 491 contracted hospitals with the evaluated level as district hospital and above to investigate presidents and high-level managers of hospitals in Taiwan. There were 106 valid questionnaires retrieved and the response rate was 21%.According to the result, this study found that: Internal marketing influence the market orientation significantly; Internal marketing influence the organizational innovation significantly.
關聯:	2010 Annual Conference of the Northeast Decision Sciences Institute，起迄日：2010/03/26~2010/03/28，地點：Washington, D.C.
显示于类别:	[醫務管理系(所)] 會議論文

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