Chia Nan University of Pharmacy & Science Institutional Repository:Item 310902800/25242
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    標題: 台南地區SPA養生會館消費滿意度之分析
    Factors that Influence SPA Participation in Tainan
    作者: 施正人
    貢獻者: 運動管理系
    關鍵字: SPA養生會館
    SPA water hydrotherapy building
    satisfaction of the customer
    日期: 2010-12
    上傳時間: 2012-05-22 16:36:51 (UTC+8)
    摘要: 本研究主要目的是分析台南地區SPA養生會館消費滿意度影響因子,採隨機取樣方法於台南地區7家SPA養生會館進行調查。有效問卷爲303份,經t檢定和單因子變異數分析統計分法,α=.05為顯著考驗水準,若達顯著差異水準,則進行事後比較(Post Hoc Tests)。
    Abstract The purpose of this study was to determine what factors influence individuals to participate in SPA in Tainan. The 303 subjects, comprised of females and males, were randomly selected from Tainan area. One-Way analysis of variance (ANOVA) and t test were used to analyze the data regarding SPA participation. The .05 level of significance was used for all ANOVAs and t test.
    Results of this study revealed that the subjects were more satisfy in the SPA facilities, SPA building construction, area clean maintain, high quality service and reputation. The females were significantly more concerned about personnel attitude and entrance fee than the males. In addition, the adults (age 40 or higher) were considered as main consumer in SPA business. The subjects with higher education degree were more serious in SPA building facility and traffic convenience.
    The factors of job and income did not show any significant difference among the groups. The findings from this study suggested that the consumers are concerning the high quality service, personnel attitude, and SPA facilities. This study would also provide reference to other researchers doing similar topics in the future.
    顯示於類別:[運動管理系] 期刊論文


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