English  |  正體中文  |  简体中文  |  Items with full text/Total items : 16909/19260 (88%)
Visitors : 7552876      Online Users : 585
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/24708


    標題: 服務品質,關係行銷與顧客忠誠度關係之研究---以台南上閤屋為例
    The Study on the Relationship among Service Quality, Relationship Marketing, and Customer Loyalty-A Case of Jogoya Restaurant in Tainan
    作者: 李宗潔
    貢獻者: 老人服務事業管理系
    關鍵字: 服務品質
    關係行銷
    顧客忠誠度
    上閤屋
    Service Quality
    Relationship Marketing
    Customer Loyalty
    Jogoya Restaurant
    日期: 2009-05-22
    上傳時間: 2011-10-28 15:32:10 (UTC+8)
    摘要: 本研究以台南地區的上閤屋消費者為對象,探討上閤屋服務品質、關係行銷與顧
    客忠誠度之間的關係,亦即檢視關係行銷在服務品質與顧客忠誠度之間的中介效
    果。研究結果發現,上閤屋的服務品質對關係行銷有顯著的正向影響,關係行銷
    對顧客忠誠度有顯著的正向影響,關係行銷在服務品質與顧客忠誠度之間有顯著
    的中介效果,亦即上閤屋業者可藉由服務品質提昇關係行銷,進而提高顧客忠誠
    度。最後,根據研究結果提出結論與建議,以提供業者日後餐廳營運之參考。
    The purpose of this study is to explore the relationship among service quality,
    relationship marketing, and customer loyalty of customers with Jogoya restaurant in
    the area of Tainan. In other words, it is to examine the median effect of relationship
    marketing between service quality and customer loyalty. Empirical results indicate
    that service quality of Jogoya restaurant is significantly positive related to relationship
    marketing of Jogoya restaurant. Relationship marketing of Jogoya restaurant is
    significantly positive related to customer loyalty of Jogoya restaurant. That is, there is
    a significant median effect of relationship marketing between service quality and
    customer loyalty. It means that the manager of Jogoya restaurant can use service
    quality to raise relationship marketing and further to promote customer loyalty. Some
    implications and suggestions will be offered for the manager of Jogoya restaurant on
    the empirical results.
    Appears in Collections:[老人服務事業管理系] 會議論文

    Files in This Item:

    File SizeFormat
    98_74_pro.pdf167KbAdobe PDF733View/Open


    All items in CNU IR are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback