本研究結果發現遊客來台南主要目的大多是來品嘗台南小吃，停留時間最多的是半天至一天，資訊來源大都為親友推薦，受訪者大都認為電視廣告行銷效果最好。研究結果也顯示受訪者最認同聘用單親媽媽為員工的策略，對台南赤崁擔仔麵服務熱忱最滿意，遊客也最贊同台南是一個美食之都。經營策略、品牌知名度與購買意願之間有關係。 The snacks in Taiwan have always been one of the cultural highlights of the country. Tainan is the earliest developed city in the country, and so there are various delicious snacks have captured the taste buds of the world, and this is something worth looking into.
Both quantitative and qualitative research methods were used in this research. Qualitative research methods included interviews with scholars, professionals and people in the trade. Quantitative research method used random sampling in the form of a survey being issued to the customers Tainan Chikan Tan Tsi noodle shop, and those at the entrance of the store. 310 surveys were being issued and collected, and there were 10 incomplete surveys. In total, there were 300 surveys that were used for the results.
This research found out that the main purpose of tourists coming to Tainan is for to eat the Tainan snacks. The longest stay in Tainan is half a day to one day. Usually the information
came mainly from the recommendation of friends and relatives. Most interviewees felt that the marketing from advertisements has the best effect. The research results also showed that the interviewees recognize the strategy of hiring single mothers. The interviewees were also satisfied with the service of Tainan Chikan Tan Tsi noodle shop.The tourists agreed that Tainan is the fine food capital of Taiwan. The marketing strategy and the brand awareness are related to the purchase intention of the consumers.