Nobiletin, a polymethoxyflavone (PMF) from the peel of Citrus fruit, has been reported to inhibit modified LDL uptake in macrophages and enhance hepatic LDL receptor expression and activity. We report the anti-atherogenic effect and mechanism of 5-demethylnobiletin, an auto-hydrolysis product of nobiletin. 5-demethylnobiletin significantly attenuated PMA-induced gene expression and activity of scavenger receptors, CD36, SR-A and LOX-1. The inhibitory effect is partly associated with the inhibition of PKC activity and JNK 1/2 phosphorylation, thereby inhibiting the activation of AP-1 and NF-κB. 5-demethylnobiletin treatment also led to reduction of oxLDL-induced CD36 mRNA expression and blockade of Dil-modified LDL uptake in THP-1-derived macrophages. In human hepatoma cell line HepG2, 5-demethylnobiletin significantly induced LDLR activity and transcription, at least in part, through SREBP-2 activation. 5-demethylnobiletin also decreased the mRNA expression of DGAT2, the key enzyme involved in the hepatic triacylglycerol biosyntheses. Current results suggest that 5-demethylnobiletin has diverse anti-atherogenic bioactivities. It is more potent in inhibiting monocyte-to-macrophage differentiation and foam cell formation than its permethoxylated counterpart, nobiletin. It exhibits similar hypolipidemic activity as nobiletin and both can enhance LDLR gene expression and activity and decreased DGAT2 expression.