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    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/23290


    標題: Geographic market entry of Taiwan securities firms
    作者: Hsien-Jui Chunga
    Chun-Chung Chenb
    Hsuan Loc
    貢獻者: 醫務管理系
    關鍵字: geographic market entry
    environmental munificence
    日期: 2009-05
    上傳時間: 2010-12-17 14:42:11 (UTC+8)
    摘要: Geographic market entry is an important method for securities firms to contact customers. It requires securities firms launch operations in unfamiliar locations. This study investigates how geographic market entry varies with size and environmental munificence. It synthesizes multiple theories and hypothesizes that firms of moderate size have more geographic market entry. In addition, the lead in geographic market entry of firms of moderate size over their larger and smaller counterparts increases in more munificent environments. Empirical examination of the geographic market entry behaviors of Taiwan savings securities firms supports the hypotheses.
    Appears in Collections:[醫務管理系(所)] 期刊論文

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