本研究利用策略行銷，以策略掌握脈動加上資訊輔助，來重新規劃此一社區發展及比較涉入前後的改變。 The migratory birds in Ou-gu wetland are well-known for birdwatchers. With all the nature resource, Sih-gu community, located besides the wetland, is supposed to develop its own tourism business. However, the development of the community has been on the downgrade for a long time because the position of the community development remains unclear. The concept of brand position is when people associate Kyoto with the City of Culture, and New York City with the trade center in the world. Even the second class product can be well-known and create a huge market by accurate position marketing. On the other hand, an excellent product can lost its chances because of the inaccurate planning of position marketing. There are two types of community planning construction: reconstruction and resources integration. Life quality will be improved after altering and reforming the environment of the community. New industries can be created after integrating the resources in the community. The ideal development of Sih-gu community is to position its brand clearly, integrate the community resources, and create the difference from other communities. The researchers used strategy marketing and information technology to map up the community planning construction and compared the difference before and after the intervention.
