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    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/22734

    標題: A study on the function of Pragmatic Acts on Advertisements
    作者: 葉振耀
    貢獻者: 通識教育中心
    關鍵字: Advertisement
    Pragmatic Acts
    Speech Acts
    日期: 2009-01-14
    上傳時間: 2010-04-20 14:54:06 (UTC+8)
    摘要: The study is to clarify the function of pragmatic acts on advertisements. First, it illustrates two brands of perfume called"Poison"and"My Sin", explains why they are successful ads, Secondly, from pragmatics' point of view, it recites a vivid ad "I bought some sushi home and cooked it; it wasn't bad."(Mey,1996:4)as a concrete example to make the theory clear. The advertisement propagandized for a downtown cocktail lounge named"Sweet Alice". Thirdly, the study analyses the theories of advertising and pragmatics to clarify what is the relationship bett=ween advertising and pragmatics, and then analyses the theories of pragmatic acts systematically and lists some conclusions such as:"Pragmatics tells us it's all right to use language in various, unconventional ways, as long as we know, as language users, what we're doing. So we con let ourselves be semantically shocked, if there is a reason for it, or if it is done for a purpose."(Mey,1996:4)Next, it gives examples of a Chinese advertisement and a Taiwanese one to explain how pragmatic acts function on advertisements. At the end of the conclusion, the study reminds us "we have to comprehend an ad from the societal background, its language and its context." That is why pragmatic acts function on advertisements. Thus, by learning the theories of pragmatics, we con explore the possibilities of creating and understanding numerous kinds of advertisements. It is hoped that this paper will arose further study on the relation between pragmatic acts and advertisements.
    關聯: 2009南區通識教育學術研討會論文集:449-460頁
    Appears in Collections:[通識教育中心] 會議論文

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