English  |  正體中文  |  简体中文  |  Items with full text/Total items : 16716/19011 (88%)
Visitors : 5849495      Online Users : 75
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/22099


    標題: A Research of the Marketing and the Owner’s Characteristics for the Import Deluxe Car in Taiwan
    作者: Ching-Hao Chen
    Mingchun Lin
    An-Li Sui
    Weiling Chen
    貢獻者: 醫務管理系
    關鍵字: Automobile Market
    Characteristics of Car Owner
    High-Class Imported Automobile
    日期: 2008-07
    上傳時間: 2009-12-28 17:07:31 (UTC+8)
    摘要: Vehicle is a kind of durable goods with high value, and the purchase of which is regarded as high-involvement purchase in the study of consumer’s psychology. Unlike general consumer behavior, the threshold of purchasing a high-class automobile is much higher due to the high price of it; thus, the consumption characteristics of consumers are much more different. The author collected the car owner records, which were 554 copies in total and filled out by the BMW (Bavarian Motor Works) purchasers, as the empirical samples of this study to analyze the characteristics of the car owners of high-class imported automobile. The results indicated that the factors of lifestyle, real conduct of consumption, source of information, referral of decision making are relevant to the characteristics of the car owners, and thus inducing the variances of preferences of the imported automobile owners as the reference for the sales clerk and car agent.
    The import tariff of automobile is getting lower year by year after Taiwan became the official contracting party of WTO (World Trade Organization) in 2002. Due to the fact that the tariff is not greatly adjusted annually, the change of short-term market is not apparent; thus, the domestic automobile still occupies more than 85% of market share. However, viewing from the wild fluctuation of domestic automobile market in recent years, the market imported or high-class automobile is relatively stable compared with the market of domestic automobile, leading to apparent increase on the market share. Once the effect of tariff reduction is greater than the effect of exchange rate fluctuation, the cost advantage of imported automobile will be a threat to the market position of domestic automobile. Therefore, in order to decrease the substitution between imported automobile and domestic automobile, we need to control the market demand and expand the export market of our domestic automobile.
    關聯: International Conference on Business and Information 2008,起迄日:2008/7/7~2008/7/9,地點:Seoul, Korea
    Appears in Collections:[醫務管理系(所)] 會議論文

    Files in This Item:

    File Description SizeFormat
    97_207_pro.pdf286KbAdobe PDF519View/Open


    All items in CNU IR are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback