English  |  正體中文  |  简体中文  |  Items with full text/Total items : 17524/19853 (88%)
Visitors : 6464718      Online Users : 716
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/21716

    標題: 醫院對顧客知識吸收能力與自費醫療開發績效的相關性研究
    Relationship between Customer Knowledge Absorption Capacity and Performance of Self-pay Service Development in Taiwanese Hospitals
    作者: 翁瑞宏
    貢獻者: 醫療資訊管理研究所
    關鍵字: 自費醫療
    Self-Pay Service
    Absorptive Capacity
    Customer Knowledge
    Healthcare Management
    日期: 2008-06
    上傳時間: 2009-10-12 11:48:24 (UTC+8)
    摘要: 目標:探討現今台灣醫院自費醫療開發績效現況,並分析顧客知識吸收能力對醫院自費醫療開發績效的影響。方法:以郵寄問卷方式,針對全國460家地區醫院級以上醫院之高階主管或自費醫療管理者進行問卷調查,有效問卷回收率為41.11%,在檢驗樣本代表性、無反應偏差、共同方法變異與問卷信效度後,以階層迴歸進行驗證。結果:國內醫院自費醫療開發之自評績效平均值為2.63分(最高5分),顧客知識潛在性吸收能力與實現吸收能力之平均值分別為3.02、3.12。顧客知識吸收能力會對醫院自費醫療開發績效產生正向影響,且顧客知識實現性吸收能力會對於顧客知識潛在性吸收能力與自費醫療開發績效之間產生顯著的完全中介效果。結論:醫院的自費醫療開發績效的影響確實不甚理想,醫院若欲提昇自費醫療開發績效,則不可忽略顧客知識,並應致力於強化對於外部顧客知識的吸收能力。
    Objectives: This study was conducted to examine the current performance of self-pay service development (SPSD)and the impact on SPSD performance of customer knowledge absorption capacity (CKAC) in Taiwanese hospitals. Methods: A self-administered mail-based survey was used for data collection. Questionnaires were sent to the senior managers or self-pay service managers of 460 hospitals accredited at the district level and above. The valid return rate was 41.11%. After testing sample representativeness, nonresponse error, common method variance, questionnaire reliability, and questionnaire validity, the data were analyzed using hierarchical multiple regression. Results: On a 5-point scale with 5 representing the maximum, the mean self-evaluated SPSD performance was 2.63. The mean potential and realized CKACs were 3.02 and 3.12, respectively. Customer knowledge absorption capacity had a significant impact on SPSD performance, and realized CKAC fully mediated the relationship between potential CKAC and SPSD performance. Conclusions: The SPSD performance of Taiwanese hospitals is currently less than ideal. Because external customer knowledge is an important factor in SPSD performance, hospitals must strengthen CKAC.
    關聯: 臺灣公共衛生雜誌 27(3):p.259-269
    Appears in Collections:[醫務管理系(所)] 期刊論文

    Files in This Item:

    File SizeFormat

    All items in CNU IR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback