English  |  正體中文  |  简体中文  |  Items with full text/Total items : 17481/19768 (88%)
Visitors : 6351942      Online Users : 508
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/21647

    標題: 台南地區女性消費者對休閒舞蹈課程需求之調查研究
    A Study on Tainan’s Female Consumers’ Course Requirements towards Leisure Dance
    作者: 鄒碧鶴
    Bi-hao Chu
    Rong-Guan Shen
    貢獻者: 運動管理系
    關鍵字: female consumer
    leisure-dance courses
    日期: 2008-09
    上傳時間: 2009-09-23 16:06:07 (UTC+8)
    摘要: 本研究旨在瞭解台南地區女性消費者對休閒舞蹈課程之需求,並探討不同背景變項,選擇休閒舞蹈課程之差異。以訪查及問卷調查法進行研究,回收334 份有效問卷,以SPSS for Windows10.0 版統計套裝軟體分析,結果如下:
    四、不同的年齡、教育程度、每月收入、職業的差異,皆以有氧舞蹈和瑜珈為第一或第二選擇。每月收入五至六萬元者以肚皮舞為第一選擇。選擇流行舞與肚皮舞在未婚或21~30 歲的年青族群居多。服務業選擇流行舞、家庭主婦選擇土風舞,兩者多於其它行業。
    This study aims to look into the leisure-dance industry and discusses differences among demographic consumer groups of female consumers in Tainan Area by using interview and survey-method, resulting 334 effective surveys. SPSS for Windows 10.0 is used for statistical analysis. The results suggest that, first, the leisure-dance industry in Tainan Area offers rather diversified courses; among all, the most popular courses are Aerobic Dance, Yoga, and Pilates; further, consumer participates mostly after work, and then in the holidays. Second, the main motivations of dance-course selection are the charges, traffic convenience, teacher qualifications, environment and courses. Consumer reckons dance equipments, stereo equipments, and then shower facilities to be basic installations. Third, for course requirements, services like advises and counseling in technical skills, fitness, diet, dance knowledge, nutrition, health care are basics. Activities like membership sales, performance recitals, membership travel, dance or fitness competitions are preferred. Further, the preference of course selection are, Aerobic Dance, Yoga, Ballroom Dance, Pilates, Hip Dance, Social Dance,
    Modern Dance, Tai-chi, Folk Dance, National Dance, Yuanji Dance, Ballet, and then Belly Dance. Finally, demographic group reveals that Aerobic Dance and Yoga are the most popular choices despite differences in age, education, or professionals. Belly Dance is favored by group of monthly income between 50,000 to 60,000. Hip Dance and Belly Dance is favored by unmarried or younger group aged between 21 to 30. Service persons like to choose Hip Dance while housekeepers like Folk Dance.
    關聯: 真理大學運動知識學報 5:p.185-199
    Appears in Collections:[運動管理系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    322KbAdobe PDF545View/Open

    All items in CNU IR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback