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    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/21451


    標題: 大陸旅客來台觀光重遊意願分析一從權益保障認知觀點
    The study on Relationship of China Tourist 's Tourism between Rights cognition and revisiting willingness analysis in Taiwan
    作者: 吳慶烜
    張玉明
    林怡秀
    謝孟蓉
    貢獻者: 文化事業發展系
    休閒保健管理系
    通識教育中心
    關鍵字: 觀光
    旅遊動機
    權益保障
    旅遊滿意度
    重遊意願
    Tourism
    rnotivation
    rights
    visitor's satisfaction
    revisiting willingness
    日期: 2008
    上傳時間: 2009-06-15 15:21:02 (UTC+8)
    摘要: 本文目的在籍由大陸觀光客來台旅遊動機、旅遊體驗滿意度、權益保障與重遊意願之分析,探討其因果關係,作為未來全面開放大陸觀光時相關權益保障。重遊意願與制度措施上之參考建議。本文以大陸人士來台旅遊者進行問卷訪談,總計發放380份問卷,回收346份,有效問卷回收率91.1 %,以描述性統計、信度分析及線性結構方程式(LI SREL)等方法進行資料分析。結果如下:受訪者之旅遊動機與滿意度、權益認知與滿意度,及滿意度與重遊意願皆有正向關係,唯大陸旅客來台觀光之旅遊動機與重遊意願,以及權益認知與重遊意願,僅透過滿意度達到間接關係。
    The purpose of this paper is to make researches into current status of the travel motivation ; satisfaction of travel experience ; rights and revisiting willingness for the visitors coming from China to visit Taiwan and investigate the relation of variables . The population of this research is based on the visitors of China who meet the requirement of visitors of China who is qualified to come to Taiwan to visit , the questionnaire was sampled and investigated in Taiwan by stratified sampling . Subjects for this study consisted of 346 . We analyzed by descriptive statistics , reliability analysis and structural equation modeling (SEM). The conclusion of the research is summarized as fol1ows . The travel motivation and satisfaction , rights and satisfaction , satisfaction and revisiting willingness of visitors of China affect together positively and directly , only travel motivation and revisiting willingness , rights and revisiting willingness affect together positively and indirectly by way of media variable satisfaction as well .
    Appears in Collections:[嘉南學報] 34 期 (2008)
    [文化事業發展系] 期刊論文
    [休閒保健管理系(所)] 期刊論文
    [通識教育中心] 期刊論文

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