技職體系醫管教育之市場定位研究

CNU IR > Chna Nan Annual Bulletin > No.31 2005 > Item 310902800/21239

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Title:	技職體系醫管教育之市場定位研究 A Study on Market Position of the Healthcare Administration in the Technical and Vocational Education System
Authors:	潘大永楊美雪
Contributors:	醫務管理系
Keywords:	市場定位技職體系醫務管理 Market position Technical and vocational education system Healthcare administration
Date:	2005
Issue Date:	2009-04-28 16:19:20 (UTC+8)
Abstract:	「醫務管理」是一門結合管理學與醫學等的整合性知識，在當前醫療院所經營環境日益困難之下，它正扮演著協助醫院降低成本、提升品質、增加機構競爭力的重要角色，醫務管理人才是執行經營策略的重要關鍵，醫務管理也逐漸成為一門顯學，醫管教育也愈來愈受到重視，所以醫管人員的培育與訓練顯得格外重要，因此本研究想對技職體系中設有醫管科系的學校的系主任進行市場定位問卷調查研究。在研究中發現許多學校的系主任將醫管畢業生的市場定位在中階主管，由於目前台灣的教育方向也逐漸朝向高學歷發展，或許這也正是現今技職體系所設立目標在於中階管理階層的原因。研究中也發現大多數的系主任認為學生必須要加強的課程是醫療資訊方面的課程，此外也要加強邏輯思考、職業道德和人際關係的能力才能提昇以後在職場上的競爭力。 In general, most of the department of healthcare administration in the technical and vocational education system are developing market offers and marketing mixes tailored to meet the needs of middle manager target market. Most of the chief of the department of healthcare administration emphasized that the students major in healthcare administration should improve the ability of the healthcare information and enhance the logic, professional moral, human relations to increase the competence in the future.
Relation:	嘉南學報(人文類)31期：p.335-344
Appears in Collections:	[Chna Nan Annual Bulletin] No.31 2005 [Dept. of Hospital and Health (including master's program)] Periodical Articles

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