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    Please use this identifier to cite or link to this item: http://ir.cnu.edu.tw/handle/310902800/21239

    標題: 技職體系醫管教育之市場定位研究
    A Study on Market Position of the Healthcare Administration in the Technical and Vocational Education System
    作者: 潘大永
    貢獻者: 醫務管理系
    關鍵字: 市場定位
    Market position
    Technical and vocational education system
    Healthcare administration
    日期: 2005
    上傳時間: 2009-04-28 16:19:20 (UTC+8)
    摘要: 「醫務管理」是一門結合管理學與醫學等的整合性知識,在當前醫療院所經營環境日益困難之下,它正扮演著協助醫院降低成本、提升品質、增加機構競爭力的重要角色,醫務管理人才是執行經營策略的重要關鍵,醫務管理也逐漸成為一門顯學,醫管教育也愈來愈受到重視,所以醫管人員的培育與訓練顯得格外重要,因此本研究想對技職體系中設有醫管科系的學校的系主任進行市場定位問卷調查研究。
    In general, most of the department of healthcare administration in the technical and vocational education system are developing market offers and marketing mixes tailored to meet the needs of middle manager target market.
    Most of the chief of the department of healthcare administration emphasized that the students major in healthcare administration should improve the ability of the healthcare information and enhance the logic, professional moral, human relations to increase the competence in the future.
    關聯: 嘉南學報(人文類)31期:p.335-344
    Appears in Collections:[嘉南學報] 31 期 (2005)
    [醫務管理系(所)] 期刊論文

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